When an entrepreneur starts a retail business, it takes years of hard work before they start meeting their business goals. A successful retail business will see a steady increase in revenue until it becomes apparent that the business needs to expand in some way. You can accomplish expansion by moving into a larger space or expanding the space you have, but there are more creative ways to expand your business that will not cost nearly as much as a major construction project.
1. Set Up In the Mall
Malls have been making a comeback in recent years and they still attract shoppers all year round. While it would be expensive to rent a location in your local mall, you should consider using mall kiosks to expand your business. A small kiosk in the mall will act as your second location and give you a way to judge whether or not it is time to consider a serious expansion project. You may find a mall kiosk to be so successful that you will keep it operating even if you do open another location elsewhere.
2. Start a Home Parties Business
As a retailer, it is in your best interests to become familiar with just how large the direct sales industry has become. Direct sales are normally conducted in homes to groups of people who all have an interest in the products being sold. The host or hostess makes the party into an event, and then takes orders at the end of the night. You may not think that your products fit the direct sales model, but you may be surprised at what a direct sales professional can do for your business.
3. Set Up At the Local Flea Market
Most retailers avoid flea markets, but the smart one know that putting an closeout store in the local flea market is going to generate a lot of cash. Flea market spots are cheap, and you do not have to sell your premium items to make a profit. A closeout store that features your clearance items will help to expand your business and give you another way to generate even more profit.
An ambitious business owner with a growing business should investigate all of the options they have for expansion. Instead of turning expansion into an expensive proposition, there are ways of offering more for your customers without costing your company a fortune.