4 Awesome Ways Of Promoting Your Startup Business

4 Awesome Ways Of Promoting Your Startup BusinessSource: Flickr

There are two things that you can guarantee when you start up a new business. Firstly, no-one will know anything about you, your company, or what you are doing. Secondly, you won’t have any money to spend on getting the word out there that you even exist.

Naturally, this can lead to problems. How can you start making sales if you haven’t got an audience to sell to? Thankfully, there are ways to market your business that don’t cost the earth. Let’s take a look at them now.

1. Use Search Directories

Google and Bing both have free local search directories for businesses. Head over to Google My Business and Bing Places For Business to get listed – both should give you an increase in your website traffic. Also, think about your locality. Are there any business or commerce groups in your area? If so, sign up to them, too.

2. Use Social Media

Social media won’t work for everybody, but it can be a good way for a business to build an audience. Make sure to have a good description of what you do and link back to your website. One thing a lot of companies do wrong is to post promotional material all the time on their social media pages. Nobody likes a spammer, and people will quickly turn off your notifications if you act like this. Don’t forget that it’s called ‘social’ media for a reason, so get involved with conversing with other groups or conversations that are compatible with what you do.

3. Create A Competition

Competitions are a great way to build a name for yourself, without spending a fortune. For the best effect, look at giving a prize that is aligned to your business. For example, let’s say that you run a fitness website, there’s a good chance that many of your target audience will be interested in sport. So, head over to Pristine Auctions and make some bids on some signed sporting memorabilia. Once you win, you’ll have a few great prizes for the competition winners, and will be more likely to get entrants. All the emails you harvest can be used for an email campaign, which we’ll take a look at now.

4. Email Marketing

Email marketing is the most effective marketing methods that you can do online. You can sign up for a service like Constant Contact to get started. They offer a free trial – it’s always a good idea to try things before you buy – although other services are available. Once you have found one that is suitable for you, give it a go. You can send out as many emails as your budget allows, and as long as you give your audience a good reason to open your emails, you should see some success. There’s an excellent guide over at Kissmetrics.

Just because you don’t have much money, it doesn’t mean you can’t start marketing your product or service. All it takes is a little bit of ingenuity and a lot of knowledge about what your target market wants to know. Once you have that in mind, the rest is a question of testing and changing things so that they work better for you.

Related Posts

How To Get Your New Business Brand Noticed When you start a business, you need to create a brand that encapsulates everything you are about. A commonly held piece of wisdom is that you need to ...
4 Fun Ways To Utilise Online Marketing Online marketing is the new buzz phrase that everyone is eager to get to grips with. Every morning you seem to wake up to the next individual or busin...
How To Cost Effectively Market Your Business Online If you're a fresh faced entrepreneur who's trying to build a business online, it can be tough, especially when you don't have the big bucks to cash ou...
How To Make Sure Your Business Looks Professional Building a business from nothing and turning it into a success is not something that can happen overnight. After all, Rome wasn’t built in a day. Whic...
The Side Of Retail Marketing We Are Forgetting Most of the time, when we talk about marketing retail, the focus will immediately go to the digital. Are you setting up a site that’s good enough? Are...
How Casual Bloggers Earn Their Own Promotion It’s so easy to start your own blog, that almost everyone on the internet has tried it at least once. For every successful and popular blog, there are...
Entrepreneurs, You Are Not Building Rome On Your Own There’s a myth about entrepreneurs that needs to be eradicated once and for all: the idea that they’re individual geniuses, who build up a company on ...
Removing The Inconsistencies From Your Business Your business doesn’t exist entirely on its own. It is influenced by politics, customer trends, time itself...and about a billion other factors upon w...