Do not underestimate the web. It is a dangerous, vibrant, wonderful place. We are not talking about hacking, we are talking about what you do when you are surfing the net. People may buy from an unreliable source or not make the most out of their business website potential. There are many mistakes you can make online. Here are just a few you should avoid at all costs.
1. Not Keeping Your Profile Private
We know that some of you do not care who sees your picture online, and some of you will join those weird dating websites. You may have holiday pictures, or you may be talking with your friend about things you did last night. You have no idea how big of a mistake you are making. When you apply for a job the first thing a company will do is search for any evidence of you online. It used to be possible to avoid this problem by leaving no digital footprints, but now online profiles are necessary in all aspects of life.
The best way to deal with this problem is to have two profiles. One for private social use and one for business. Keep your profile’s privacy settings on the personal one high and the business one low. Even with a private profile you should never post something online that you would not say in public.
2. Not Understanding Or Using SEO
Search engine optimisation is the method that companies use to climb the online food-chain. It ensures your website or blog get as many hits and clicks as possible, but a lot of people have never heard of it. Before I began studying Journalism I had no idea what SEO was. These days there you can find an online marketing company that can help you make the most out of SEO. Do not make the mistake of staring at your blog for months, wondering why no one has seen it.
3. Believing Torrenting Is Safe Or Legal
We should clear this up right now. Torrenting has never been nor will ever be legal. Something may be easy and accessible but that does not mean you are not breaking the law by doing it. Most of my neighbours leave their doors unlocked but if I walk into their house I am still trespassing. You are also not safe when torrenting files. Torrents often include viruses and E- bombs. This is how some torrent users make money. They are paid to obliterate your computer and online privacy.
4. Believing In Online Anonymity
Finally, the ability to surf the web anonymously is a myth. Using Googles incognito mode means that advertisers can not suggest products you may want to buy, but it does not make you invisible. You can still be tracked. You can still be traced. Your history is still recorded, just not on your computer. Tor is the latest version of this but Tor is problematic too. As soon as you use a cookie or run a program through Tor your IP address is accessible again.