Are you having trouble keeping hold of your website’s visitors? That’s a sure sign that something’s wrong, so read on to find out what you should be doing.
1. Offer A Positive Experience
If you want people to come back to your website, you first need to get the basics right. People will only come back to your website if they had a positive experience last time they visited it. So, how do you make sure your visitors have a positive experience? It’s about making sure your website is up to scratch and is easy to use.
Firstly, check the speed of your website. Nobody likes to open up a web page only to find that the site is incredibly slow. People’s attention spans are short, so they’ll turn away if they’re made to wait ages for the page to load. You should also make sure that it’s easy to navigate your site, so clearly mark out the different sections and put links at the top of the page.
2. Ask People To Sign Up For A Newsletter
You need to keep people up to date with your business, and the best way to do this is to send out a regular newsletter. You first need to amass a database of email addresses before you can do this though. So, each time someone opens up your homepage, prompt them to sign up for the newsletter.
The great thing about sending out a regular newsletter is that you have the opportunity to speak to customers directly and tell them what your business is offering. Don’t send out the newsletter too often though, one a week is enough. And make sure you’re saying something new and interesting each time.
3. Develop A Strong Reputation
Whether your reputation is good or bad, it will affect your company. If your reputation is bad, people aren’t going to consider visiting your website or using your services. One way to build up your reputation is dealing with customers in a polite and helpful way, especially if they have a problem that needs resolving.
Your reputation isn’t just based on your customer services though, it also relates to how good a service you offer or the quality of your products. If you can create a belief in what your business does, people will start flooding to your website. You could create extra content that relates to what your business does, this will show people you know what you’re talking about.
4. Make Your Presence Felt
People need to be constantly reminded that your business is there if they’re going to do business with you. This means it’s your responsibility to make sure that your business it out there and has its presence felt in the online world. There are lots of ways to do this.
You should start by refining your approach to social media. Do everything you can to get as many followers and likes as possible, this’ll eventually translate into more hits for your website. You should also use a company like Results First to make sure your business fully optimised and easy to find on search engine results pages.
Return visits are vital if your business is going to be an online hit, so don’t cut corners.