Whatever your reason for having a website, it’s common to make a few mistakes within your website that could be damaging the amount of traffic you receive, the amount of returning visitors, and also how long people want to stay on your website. In this guide is going to be 4 of the most common mistakes people make with their websites and how to fix them so that you can concentrate on getting your content out there for the world to see.
1. Uploading Useless Content
Probably the most important part of your website is the content that you’re uploading. Many people make the mistake of uploading content that’s of no use to anyone, just to make sure that they are regularly posting something. Even though you want to make sure that you’re regularly publishing content, don’t make the mistake of running “filler content”. This won’t do your site any favors because it won’t be bringing in many (if any) views. Also, if people see an article that’s not of any use to them, it’s unlikely that they will return to your website. If you’ve found yourself doing this in the past, a great way to avoid doing this again is by jotting down ideas for content that you want to publish, and scheduling it so that you can keep up with regular content for your website.
When you’re writing or creating something to publish on your website, make sure you’re offering your readership something to take away with them. This could be a piece of useful information, a freebie, or even a myth busted that they’ve believed for many years. Doing this will not only bring them back to your website in the future, but it will show that you’re trustworthy and informative.
2. Using Links
Many website owners choose to upload their content and leave it be, but did you know that linking to your sources of information, and also back to other relevant articles you’ve already written is actually good for the health of your website?
Your website is ranked each month, and you are given a score out of 100. This is called domain authority. It’s pretty much impossible to get yourself a rank anywhere near 100, but the best bloggers out there can expect to receive a ranking between 45-60. It crawls your website for spam, back links, and also internal links. All links will help contribute towards your score. It will also tell you if you’ve had any bad links or spam, so that you can improve the quality of your website. You can get link building penalty help if you find that your website isn’t up to scratch.
3. Disregarding SEO
SEO (search engine optimisation) is a key part in helping people find your content organically. Often, people will visit your website through referral and this is usually from the social media websites that you’re posting your content to. To achieve organic views, you must make sure that you’re making your content search engine friendly. You can do this by including keywords within your articles that people would generally search for. Making sure the keyword you’re using is different every time is important too, because otherwise all of your results will show up if someone types in that keyword; meaning that only one of your pages has a chance of being visited by that person.
Making sure that the title of your content and also your meta description includes the keyword you’ve chosen is a great way of boosting your chances of your article being found. This is because that’s the part that shows up in search engine results; meaning people are more likely to check out your content.
4. Misusing Social Media
Social media can make or break a website, so you need to be careful about what you upload and where. For example, uploading something controversial in a place where there are highly opinionated people (pretty much the whole of the internet) can be dangerous and get you the wrong kind of attention on your website.
Make sure that you’re posting to each social media platform at the right time each day to ensure that you’re getting the most traffic for each article.
If you’ve been making any of the above four mistakes on your website, try applying the changes suggested and notice the increase in genuine traffic to your website. Remember, only publish useful content, use links and SEO and make sure you’re using social media to your full advantage.