A lot of people will have imagined that at some point they could come up with a really great product idea. Others will think that so much has already been invented that it is next to impossible to come up with an original idea. If you are in the first camp, this article is here to give you a helping hand. Having that initial idea is just the first stage, and after that you will need to actually turn the idea in your head into a physical product. So, let’s look at the steps that you will need to take to create that great invention.
1. Brainstorm Ideas
The first and most important step is to actually have the idea in the first place. You never know when a great idea can strike you, so get into a habit of carrying a notebook around with you to write down any moments of inspiration. Look at existing products and try to think of ways in which they could be improved. If you already have a particular area of expertise, this is probably your ideal starting point as you have more in-depth knowledge of this particular area. Once you think you are onto something, make sure you do the research online to check whether anything similar has already been created. Just because there are similar products on the market doesn’t mean that yours is any less valuable – you just need to work out what sets you apart from the competition.
2. Create a Prototype
Now is the time that you will want to create a working model of your invention so that you can see what it looks like and how it operates in the flesh. Don’t worry too much about making it using expensive materials – you may just need a plastic injection molding machine to start off with. Once you have this initial prototype, you will be able to gauge how well you think the product will actually work and any tweaks and adjustments that you may need to make.
3. Get Ready to Pitch Your Product
Once you have your product ready, you will then want to create a presentation that details everything about your invention that you can give to potential manufacturers and buyers. Include as much information as you think will be useful about the specific qualities of your product and its benefits to consumers. Your first step will obviously be to get a manufacturer on board so you start producing your product – in small batches at first until you can attract buyers.
4. Spread the Word
After the product is all ready to go, it is time to start marketing it so you can give it maximum selling potential. Meet up with local business people who you think may have an interest in stocking the product, and then you can start brainstorming potential advertising campaign ideas. Utilise the internet as a marketing tool as much as possible, getting in touch with influencers in the right sector who can help spread the word. Creating a buzz is certainly half the battle in the product business.