Before you open your new business’s doors, you need to make sure that people know about your company. These four tips will help you figure out your marketing strategy so that your first day is as successful as possible.
1. Print Signs
Some marketing teams focus completely on online advertising, and while pop-up ads and search engine optimization are important, don’t discount traditional advertising methods. Take advantage of companies that offer vinyl big print Denver to make huge signs to display on the road near your building. Create banners for the parking lot and entryway to celebrate your first days in business. Before putting up any large signs on public land, check with your city’s codes and get approval from your local government if necessary.
2. Develop a Website
Even if you do not plan to sell anything online, you need a website that allows potential customers to find information such as your hours, location and purpose. Depending on your budget, you can develop this website on your own or hire a web designer to create a professional-looking site. Include a blog that you post on regularly in the weeks leading up to your opening. Consult an expert in search engine optimization to find out which keywords you should include to generate more traffic.
3. Outsource Your Advertising
Don’t rely solely on your own website and property to advertise your new business. Use pay-per-click ads to place promotions on search engine results pages. Use your network of professional relationships to find other companies that are willing to link to your website in their content. Form partnerships with businesses that provide services that are different from but connected to yours and ask them to display your flyers and business cards at their cash registers.
4. Create Social Media Accounts
Social media is not just for connecting with your friends; it is also the perfect place to promote your business. Create accounts on platforms such as Facebook, Instagram and Twitter, and share your blog posts and updates about opening your company. Remember that each platform has a slightly different focus. For example, your longer posts are best for Facebook, whereas a funny picture with a caption should go on Instagram.
You don’t want to go to the trouble of opening a new business to have no one show up on the first day. Follow these tips to craft a marketing strategy that keeps your customers informed about developments and promotions.