We all know that sales are the lifeblood of your business. Whatever your industry, if you haven’t got sales coming in, you’re dead in the water. You’re looking for a nice, healthy, upward curve on your sales graph. Boosting these numbers is easier than you think too. All you need are a few small changes, and you’ll unlock a lot more sales.
Don’t believe me? Well, we spoke to some of the industry’s biggest players to find out how they continue to boost sales. Remember, your work is never done here! There are always new ways to boost sales and find customers. Let’s start with a few simple changes you can make right now.
1. Rethink Your Product Range
Our natural instinct is to offer as many products as possible. We tend to assume that more products equal more sales. In fact, the opposite is usually true. By trimming your product range, you’ll add focus and clarity to your website. Next, try to set up a tiered pricing system that covers a broad range. Make sure you offer some entry level products at a cheap rate. This will encourage lots of small, quick sales, because there’s very little resistance. Then, set up a few premium items. Less people will buy them, but those cheaper products will act as a sales gate. In the long run, you’ll make a lot more money with this structure.
2. Increase Your Prices
If you’ve already got a nice tiered structure set up, try increasing the prices. A lot of companies are scared to do this. They’re worried it will frighten customers away. The truth is, loyal customers will understand and accept a small price increase. Plus, you’ll generate a new audience. Studies show that buyers don’t mind paying a bit more for quality. Putting your prices up will give you an air of professionalism, and might just let your business thrive.
3. Take A Long, Hard Look At Your Conversion Rates
Every time you make a sale online, we call it a ‘conversion’. The percentage of people that buy compared to the number of visitors to your website is the conversion rate. With just a few small tweaks, you can double your conversion rates. That means double the sales. I suggest talking to the professionals if you’re serious about this. Learn how to improve your conversion rate with optimisation consultancy, rather than attempting it yourself. They’ll help you focus on persuasive copy, better calls-to-action and optimised website layouts.
Of course, if you really want to improve sales, you need to reach more people. The quickest way to do that is with quality advertising. Nowadays it’s easier, cheaper, and more effective than ever. Focus your efforts on digital advertising, and target your customers with laser precision. Use Facebook ads, Google AdWords, and YouTube pre-roll videos to build awareness. When done effectively, these methods offer a big return on investment. Try them for yourself.
Boosting sales is much easier than you think. All you need are a few small changes, and some creative ideas. I’d love to hear the methods you use for increasing your figures. Please share your secrets in the comment section below!