For small businesses, trying to get people in the local community interested in what you have to say is vital. Without support from local people, your business can’t thrive. So, finding new ways to generate community interest in your brand is always a good idea. Read on to find out about some great ways to get people in the local area interested in your company and what you’re offering.
1. Share Profits
The best place to start is with how you treat the people who work for your business. These people will be from the local community, so it’s good to show you care. A company with an ethical structure and a fair way of compensating employees will always be easier to like. Once your business begins to be seen as a company that employees people and pays them well, people will like it more. You can do this by sharing profits fairly between everyone in the workplace. So, when the business is doing well, everyone should see the benefits. It’s a way of democratising the workplace.
2. Hold a Community Fundraising Event
Everyone likes to buy from businesses that offer something to charities. You could offer a cut of your profits to a local charity because this always goes down well. But it could be an even better idea to hold a community fundraising event. This has two key benefits. First of all, you’re doing something for charity. And secondly, you are creating an event that is fun for everyone in the area. You can attract families by setting up games and challenges. You can buy cornholes and set up a pin the tail on the donkey game, for example. Just make sure that the event is suited to your target customers too.
3. Sponsor a Local Sports Team
If there is a sports team that is particularly popular in your local area, why not sponsor them? It could turn out to be one of the most popular steps you ever take. By linking your business to a team that is already popular, you will also build a connection to the community. You will be responsible for giving money to the club, helping it to grow and improve. This is something that any fan of the sports team will be sure to recognise as a good and positive thing. Shirt sponsors are the best because that’s the kind of sponsor that offers the clearest visibility to your brand.
4. Make the Most of Your Local Origins
If your business started in the local area, then make the most of this fact. By emphasising the fact that your business is local and homegrown, you’ll make it easier to win local support for it. Most people like to support small businesses in the local area. They see this as much better than simply buying from the multinational corporations that have no real link to the local area. It can become a real selling point, and it would be stupid not to take advantage of it if you can. Make it a key aspect of your business’s next marketing and advertising campaign.