The internet has made it easier for smaller businesses to claim a bigger piece of the market. But, it has also made the whole industry more competitive. The reason for this is that it has allowed more businesses to enter the market place and give consumers a wider choice. This has led to a cannibalistic economy where businesses are devouring other companies to claim their consumers. The phrase “dog eat dog” has never fitted better than it has when referring to the business industry in 2015. The key to staying ahead of the competition is marketing. Here are the types of marketing we believe that you should be investing in.
1. App Development
The key factor that consumers want, neigh expect from businesses is for them to be interactive and easy to access. They want to make purchases at the click of a button, and they want everything available at their fingertips. But, providing for this want is beneficial to your company. It will allow your customers to make expensive purchases from anywhere, whenever they like. This can only mean more business opportunities and a higher level of interest in your company overall.
2. Search Engine Optimisation
Customers are lazy and internet users are no different. When they search for a new product or service, they will probably only click on a couple links. Then they will settle on the company that’s going to get their business. You may have realised that means they probably aren’t going to go beyond the first page of a search results window. In effect, if your business isn’t on the first page when a consumer looks for a product or service, you’re not going to get their business. This is all do with SEO and what type of service you are using. We suggest you hire a creative agency that specialises in this method of marketing. The best agencies deal with other forms of marketing that you can use to keep your company ahead of the competition.
3. Attending A Trade Show
Of course, it’s not all about attracting consumers. You also need to market your company to investors and build leads for your business. You can do this online in the same way that you attract new customers. Essentially by selling yourself on social networks as well as your own personal sites. But we think a better way is by attending a trade show. Particularly if you are fresh on the market or you have a new concept you are about to introduce. Remember, when attending a tradeshow, you do have to make a dynamite impression. We suggest you invest a good amount of money in marketing your appearance at the show, as counterproductive as this may sound.
4. Image Shares
This is actually related to SEO. The more images from your site are shared, the higher your SEO will be. With that in mind, it’s important that you start using networks such as Pinterest, Instagram and Snapchat to generate interest. This will make your company seem more accessible and dynamic, two key factors consumers want to see from the businesses they use.
We hope you take this advice on board. If you do, we are certain you will see a lot more interest in your company in the next few months.