As we embrace winter (well, try to!) and look forward to the sunnier months ahead, we can begin to really assess the trends that have made an impact so far this year and at the close of 2018, and which are set to grow and grow in popularity with each month that passes. After all, at the beginning of the year, experts make their well thought out predictions. Keeping that in mind, read on to discover the exhibition stand design trends that have made an impression so far and will continue to do so…
There is only one place to begin and this is with typography. Varied typography has taken off across a whole host of industries, not just in relation to exhibition stand design. Greater emphasis is assured to be placed on the style of text used. Mixed typography has become extremely popular – where various styles are used together.
2. Personalisation / User Centric Designs
This period in time also marks a clear shift from rational design to emotional design. This has the purpose of engaging with people on a deeper level. Therefore, exhibition stands will be designed with personalisation in mind. For example, colour selection will be based on psychology and how each colour evokes a certain feeling within those who see it.
3. Minimalistic Designs
This is a trend that started to be embraced last year, however it is really going to take off as 2019 continues. Minimalistic and simplistic designs create a big impression as they are bold and striking. This is something you can easily use when creating pull up banners for an event. They don’t overload people with information. Instead, they focus on key points to create a memorable and lasting impression.
4. Interaction with Social Platforms
Marketing is now more integrated than it ever has been. You need to ensure your stand design links with other forms of your online and offline presence so that you can create lasting relationships.
Last but not least, whilst most colour choices will be based on branding, it is likely that we will notice an increase in the use of vibrant shades. Companies are trying their best to stand out from the crowd with exhibition stand design that catches the eye. And, what better way to do this than with a vivid colour palette?
So there you have it – the top trends in exhibition stand design for 2019. It is vital to ensure the trend you select matches in with your company and your message to ensure your exhibition stand is the best it can possibly be. Do not try to incorporate all of the trends that have been mentioned or overcomplicate things, as the end result can be a bit messy to say the least.