Obtaining more visits to your website is very important, but you may not have the extra budget to achieve your goal. Not every method of increasing traffic is free. In fact, lots of them cost you something in return, whether it is time or money. From your point of view, you don’t have either the spare time or the spare change on standby, so you need a method that doesn’t cost you a cent. Luckily, there are several methods listed below that can boost traffic. And, best of all, they are free!
1. Write Engaging Content
Content is free. All you have to do is think of something that your readers want to hear or view, and then publish it on the site. Honestly, it is that simple, and it will keep the users coming back again and again as long as you do it on a regular basis. Lots of businesspeople think that traffic is about a product, but, in reality, it is more about a service.
2. Update the Content
Content can get stale, and that is not a good thing. In fact, it turns viewers off because they want content, and they want it now. If they don’t get it, they will go elsewhere. All you need to do is stay on top of the latest trends and fashion and report them on your site. For example, are you an entertainment business? If you are, the latest in celebrity news is always a game changer because today’s popular culture is obsessed with celebrities. Thankfully, there are that many that there is always news!
3. Advertise with Social Media
Social media is the key to your website’s success if you don’t have any money. Not only are they free, but they are incredibly popular. Over one billion people have Facebook and Twitter accounts, a fact that gives you a glimpse of their popularity. The next time you have something to advertise on your site, use social media to spread the word. It might only be a small promotion or a short offer, but it will reach more people through the giants of new age media. Thanks to social media, more people will visit your site, and, hopefully, they will like what they find.
4. Partner Up
Can you think of a website that is not a competitor, but who is involved in the same sector? The importance of these businesses to your business is huge. Potentially, these are partners in the making. As you both have the same interests, you can both use on another to boost your sales, your awareness and your online traffic. If you simply think of a way that you can both advertise each other’s firm on your site, you can piggy back of their customer base. You gain everything, but you don’t lose a thing.
5. Don’t Forget Offline Production
Old media is still useful, even for new media. You don’t want to limit your hours of advertising to eight hours a day. You want to advertise 24 hours a day, seven days a week. To do that, you need to go offline. Business cards, leaflets, billboards and many more techniques are great ways to stay constantly in the minds of the consumers.