Selling is an art. Every single person in the world who sells a product has a knack for it, and there’s a good reason. They know how to recognise and match the benefits of the product with the needs and desires of the consumer. When you own your own business and part of that includes selling a product, you have to be able to communicate with the consumers the value of your product. Hopefully, when you designed your product you listened carefully to market research and focus groups tell you what is great about your product. You want to be able to confidently lead your customer through the process of a sale and have a satisfying outcome. So, how can you make sure your product is sold effectively?
The first thing you need to be able to effectively sell your product, is to know everything about it. Practice selling it to yourself, and think about the types of questions people may ask about it. If you make sure you arm yourself with facts and work out ways to turn each question into a positive for the product, you can be secure in what you are selling. Understand everything from how the product can benefit people, to why you’ve chosen stand up pouches as your packaging. The more you know, the more you can sell confidently.
2. Condense Information!
People don’t need to have a huge speech to be sold on a product. You want to grab interest, not bore people to death! Customers need to be able to get all the information they want on your product without a lecture. Keep all the information that customer’s need in bite sized pieces so they’re easy to understand.
3. Know Your Customers
You will likely have a target market for your product, so when you do your market research, you will learn what your target market will want. Aiming your sales pitch to that market will help you go a long way in your sales. Do as much research on your target market as possible so that you can offer the best service that you can.
4. Set a Goal
Are you aiming to sell directly to customers, or are you going to have to get through gatekeepers to the person who is actually going to buy your product? Either way you need to have a goal on whom you are selling. If you are aiming to sell a product to big businesses, then you have to make sure you know how to get to the top!
5. Present Yourself
Don’t forget that when people are buying a product they’re also buying into you. If you are dressed professionally and hold yourself in a confident manner, they’re going to buy whatever you are selling. No one wants to buy from someone who isn’t sure on what they’re selling, so prepare yourself to look, sound and stand well to impress people. The phrase is dress to impress for a reason!