Promotional men and women are becoming a lot very common in the marketing industry. More and more businesses are starting to understand that they have a significant role to play. There are numerous advantages to promotional staff, all of which you should be looking to exploit. But, there are also potential pitfalls that you need to be aware of, too. If you want your promo team to have any effect at all, you will need to monitor the following guidelines very carefully. The last thing you want to pay is pay for a mistake that you could easily avoid.
1. No Interview
Treat promotional staff like you would treat any other employees in your business. They can have a huge impact on your ability to make sales and succeed in the industry, so don’t treat them lightly. All staff needs to go through an interview process for you to test their aptitude and their personality. What they write down on their CV is important, but their frame of mind and their personality is just as important. A good promo team is effective because they can talk to people and persuade them to make a sale. Without an outgoing and easy nature, they won’t be right for the job.
2. Focussing too Much on Looks
Let’s get the elephant out of the room before we move any further – yes, looks are important for promotional staff. Both men and women are influenced by people that they find attractive, and that makes them more open to a sale. However, you should never place their looks over their ability to do their job. Looks can only get them so far. You need a person who can is bubbly and imbues that in other people. You also need someone who can hold a conversation and who can talk freely. The perfect person is someone who has the right attributes, and who also looks the part.
3. Making Decisions Alone
Two heads are better than one – that is a fact! When it comes to your brand, you cannot afford to make a mistake. Pick the wrong person and you could set your company backs months or even years. Before you make a rash decision, you should talk it over with your peers. They understand the business and what a person needs to represent it out on the street or at an event. By communicating with other people, you get a better idea of your needs and whether a person fits the bill.
4. Not Considering your Brand
The perfect person walks into the interview, and you hire them on the spot. What a lucky break, right? Wrong. In this scenario, you are making a decision based on what you want, not what the company wants. There is a massive distinction between the two and it is important that you understand it fully before you make any employment choices. Take a look at your business and write down its strengths. What do people think when they see your company? What do they link with your business and your services? For example, if it is professional and an efficient service, promotional staff should embody that spirit.
5. Choosing the Wrong Agency
The right agency will work wonders for your business, but how do you choose? In all honesty, it is pretty simple. Go off reputation and their track record. For example, Envisage Promotions staff have a great reputation, and they come recommended. When a previous customer recommends their services, they are validating the reputation. Ask people that you trust if there are any agencies they have used in the past that they would recommend. Friends and peers should be willing to help put you on the right track so as not make an error.
6. No Training
Your promo staff are going out into the public with your name tattooed on their heads. Okay, it might be a name of their uniform, but you get the general gist. As soon as you let them loose, they have a bearing on your brand. What they say and do to people comes back around to you and can directly affect your success. Of course, you want them to perform admirably and provide a brilliant service, but to do that they need training. They need to know what is acceptable and what isn’t so that that can avoid making mistakes on the floor.
It is always important to do your research before you hire anyone to represent your company. Otherwise, the results can be varied.