If you sit at work every day and dream of getting home to embrace your creative side; it might be time to consider making your creations into a business so that you can say goodbye to your desk job. There’s a growing demand for artisan and handcrafted products, so now is the time to get out here and show people what you can do. Life is too short to constantly have Sunday night dread about what the week ahead entails; it’s time to get stuck into your craft and build your brand. The following are some tips and ideas if you’re ready to turn your creativity into an income (and hand your notice in, in the meantime).
1. Check for Demand
As a creative producer and maker; you’re lucky that your target market is likely to be fairly similar to you. Therefore, frequent the places that you would normally go to by handmade and bespoke pieces to gauge the level of trade and interest in what you do. Start putting your designs and products up on social media and see what the response is like; positive comments and questions mean that it could be time to hire a space at a market or an event and begin the selling process.
See how well your items sell and weigh up the time it took to make them and the cost of materials, against the money you make back after a sale. Understanding your profit will help you decide if there’s a feasible business plan in your creative wares and if you should pursue your dream of quitting your job. If you’re positive and have been attracting a loyal audience of potential consumers; it’s time to take the plunge and put all your efforts into the manufacture, marketing, and sale of your items.
2. Outsource Help
You might not be used to producing your designs on a larger scale; therefore, it’s crucial that you research into the help, resources, and services that are available to you and know when to invest. Even though your products are created by you; your customers will still expect a high-quality finish if they’re spending their money on your brand. You may need to look into the right powder coat equipment or welding machinery that will help you to make products that boast aesthetic style and functional longevity, so don’t try and do things alone at home all the time; get expert help and service when you need to.
3. Find the Right Space
Once you’re aware of the process, equipment, and space you’ll need to produce your items on a larger scale; you’ll be able to decide on the right workspace environment to set up shop. Try and keep your workspace separate from your home environment; this will give the sense that you’re a legitimate brand and you’re there to work, and you won’t be tempted to do things around the house or procrastinate. Whether you’ve rented a workshop or created one in your garden; it’s time to get down to business, work hard, and make your fledgling creative company a success!