Category: Business

Mobile Apps: The Future Of Business Marketing

Mobile Apps - The Future of Business Marketing

The value of mobile technology in terms of marketing a business has become invaluable. In a Recent Post By Ben Foster, he said that most touchscreen devices have features that are ideal for multitasking which is highly needed in business in terms of scheduling meetings, researching online, taking down notes, etc. But, mobile applications seem… Read more »

What’s In A Car Brands Logo? [Infographic]

Car Brands Logo Infographic Preview

Branding in today’s modern world is vital if a company wishes to have longevity. While logos and branding are often seen as something that larger, more corporate companies should focus on, this is not necessarily the case. Smaller companies who fail to recognise the importance of branding and logos will lose out in terms of… Read more »

10 Ways To Boost Public Relations

Public Relations

Public Relations is crucial to your business because it spreads awareness about your brand, thereby enhancing sales in the future. The idea behind a PR campaign is to make the most of the media available to a specialist and reach out to your target audience, creating a positive image about your company and products. If… Read more »

Why You Need Physical Promotional Campaigns, Even If You Have A Strong Online Presence

Physical Promotional Campaigns

In a day and age that’s increasingly characterised by digitalised marketing techniques, just what degree of importance should business owners place upon physical promotional campaigns when they already have a strong online presence, i.e. a professional website that effectively enhances visibility? Although opinions on the subject differ, the general consensus among industry experts is, provided… Read more »

4 Services Every Small Business Needs

Small Business

Customers make the business what it is. Customers are also known to have endless questions and complaints. A phone answering service is used to handle these concerns. There are plenty of other tools and technologies that you need to know as a businessperson. There are four basic services that every small business needs to thrive…. Read more »

Are You Down With BYOD?

Business students in a restaurant

Spending massive sums of money buying items that are probably already in your employees’ pockets is just a waste. Many businesses are making a smart move that saves money while making employees happier: enacting BYOD (‘Bring Your Own Device’) policies to make use of the devices employees already have. It’s a win-win for everyone. Gartner… Read more »