For small businesses, trying to get people in the local community interested in what you have to say is vital. Without support from local people, your business can’t thrive. So, finding new ways to generate community interest in your brand is always a good idea. Read on to find out about some great ways to… Read more »
You might think that when you set up a mechanic company, you’re not going to have that much competition. In today’s overstuffed market, we imagine there will be at least two other mechanics businesses in driving vicinity. That means you’ve got to beat those two other businesses if you want your company to be the… Read more »
You must never forget the power of visuals in the world. In business having visual aids is always advisable because of the impact they can have. Think about things like corporate videos, and why they work so well. You also need to consider the power and popularity of film and television. There’s a reason the… Read more »
The latest statistics are quite clear: more and more people are starting up their own businesses. Is it the desire to be their own boss that drives them? Or is it a willingness to see their original idea put into action once and for all? Whatever the cause, people around the world are realising the… Read more »
It’s easy to look at the incredible success of the world’s most downloaded apps (Candy Crush, Words with Friends, and Facebook, anyone) and envision achieving similar financial happiness and fame, but the road to a frequently downloaded app is paved with far more mistakes – and discarded failures – than wins. To realise your mobile… Read more »
So, you’ve got your business turning a profit, and have a pretty professional online presence. You’ve invested a lot in digital marketing, and you have a substantial social media platform. What if, even after all that, you’re still not making sales? You may need to take a step back, and try a more traditional approach…. Read more »
What do you know about event marketing? It’s a growing trend in the advertising and marketing world that describes a broad range of activities that can occur online or in the real world. Event marketing takes a product, service, or an idea right into the hands of a company’s customer – and it’s a great… Read more »
No matter how successful your business, or how bold its vision, sometimes there will be downtime. This is a normal part of running a business. All companies have experienced these kinds of slumps at one point or another. The trick is not just avoiding such periods. It is much more important to pull the business… Read more »
All too often, business professionals fail to see the worth in “new marketing” initiatives. Mobile technology has changed everything, and marketers are gearing up for 2016’s biggest changes. Choosing the right strategy increases ROI, retention and customer diversity. If you’re looking for eye-popping results, you need to manoeuvre your brand into a mobile platform. Companies… Read more »
Small and medium-sized businesses can’t afford to try and mix it with the big boys when it comes to marketing. The costs are too high, and they already have the contacts and infrastructure to blow you out of the water. Instead, you have to find an alternate route that is just as effective and cheap…. Read more »