Those outside the profession seem to assume that us creatives get an easy ride. That for some reasons it’s all coffee breaks and strolls in the park. However, anybody employed for their creative talents will know that is a load of hogwash, and just like anyone else, what we can achieve in the time available… Read more »
It can be difficult for small businesses to reach new audiences, but there are plenty of ways to do this without breaking the bank. If you are a small business owner you will probably be used to doing a lot of the leg work yourself, and this is probably the best way to save you… Read more »
Your customers should know that you value their custom and care about the experience they have when they visit your company. If they don’t, you’ll quickly find that customer fall away and start heading to the competition instead. That’s obviously not what you want, so it’s worth taking steps to really show your customers that… Read more »
Taking your business overseas and becoming an international company is the ultimate goal for most business owners. That’s when you know that you’ve really made it, but that doesn’t mean you should rush into it. When you’re trying to take your business across the pond, timing is key. If you do it before you’re ready… Read more »
When it comes to growing your business, knowledge is power. Only with a thorough understanding of your own business can you hope to take on those who are already established within your sector. It simply isn’t enough to know your target market, you have to know your own doings inside-and-out to maximise efficiency, productivity and… Read more »
We all understand the power of uniqueness, and in particular, the importance of having a clear value proposition that differentiates you from the competition… but in such a competitive and often commoditised marketplace where similar companies, offering similar products, are only ever a click away the need for uniqueness has never been so critical to… Read more »
The long and winding road to winning a customer’s loyalty isn’t easy to finish. Unfortunately, many businesses crash and burn at the first turn as they simply don’t make the most of their first impressions. If your venture is to stand any chance of reaching its desired destination, mastering this aspect is key. Creating the… Read more »
Getting your business website on the first page of Google can be the dream for many. Think of all the new customers you could get when someone searches for something that you have on offer. But having said that, it can feel like a pretty overwhelming and complicated process. There are some simple steps that… Read more »