Most sales based businesses use quite similar marketing strategies. Social media marketing plays a big role these days, but that doesn’t work for every business. A kitchen or bathroom company can’t get by on a good online presence and a few billboards. When people are buying something smaller or cheaper, they are going to be… Read more »
Every business is faced with a lot of challenges. When you’re a new business, those issues can often be doubled. Starting out in self-employment can often mean you have a lack of credibility. That’s often nothing to do with you as a person, but more so that you’re new. Customers are often wary of new… Read more »
When you start out a business, it’s not just your job… it’s your livelihood. In a fast paced and competitive marketplace, small to medium sized businesses need to be on their top game all the time to compete with the multinational corporate giants. Poor reputation can bring even businesses deemed ‘too big to fail’ to… Read more »
Imagine the scenario. You get an idea, and you think it is a viable business. You work hard, you launch a product, a service, or a website, maybe all three. You work hard day in day out to make your business a success, and it spirals into something you never thought possible. But while you… Read more »
Launching a website isn’t easy, but it doesn’t have to be a Herculean task or a total disaster either. As long as you have the fundamentals in place, your website launch should go without a hitch and start attracting visitors from the get-go. Here are some of the fundamentals you should take care of if… Read more »
Let’s start with the basics: what is a real estate lead? A real estate lead is the contact information for someone who is a potential future client. All lead generating is, is getting the names and details of potential future clients – it’s that simple. The reason that leads are so valuable for real estate… Read more »
In business, profit dictates success. You’ll soon realise that the more you sell, the more you can do. And sometimes, that can be a vicious cycle. You want to produce more so you can sell more, but you can’t afford to do that until you’re already selling more. You want to improve your materials so… Read more »
Your working career and your home life could both be furnishing you with skills and experience that can be applied to other areas. Recognising your talents is important because they can be the key to you stepping out and starting your own business. One of the most lucrative and valuable skills you can attain is… Read more »
In many ways, working from home requires more organisation and planning than working at a traditional office. This is mainly due to the fact that you are marrying both a living and a working space under the same roof. It’s not difficult to set up a successful home office if you keep the needs of… Read more »
If you sit at work every day and dream of getting home to embrace your creative side; it might be time to consider making your creations into a business so that you can say goodbye to your desk job. There’s a growing demand for artisan and handcrafted products, so now is the time to get… Read more »