Roadside curiosity, fairground, or family-friendly farm, there are plenty of folks making money out there by running attractions. If you are one of them, then you need to check out the guide below on how to make yours the successful and help to maximise your profits.
First, if no one knows you have an awesome attraction to visit they just aren’t going to come. Real life isn’t like the Field Of Dreams! That is why it’s absolutely essential that you use the power of advertising to let as many people as possible know about where you are and what you have to offer.
Many people think advertising is all about billboards and expensive campaigns, but that just isn’t the case in the modern world. In fact, for attraction and event advertising, it’s often way more cost effective and useful to work with online providers. This can be in the form of actual adverts, but it’s also worth noting that as there are so many travel and review sites out there, it can be useful to use them as well. As getting them to talk about your attraction can bring in lots of visitors to boost your profits without having to be too aggressive.
Next, once you have folks lining up at your grate to come visit, you will definitely need to make sure you are as organized with logistics as possible. As you will want things to run smoothly both for you, and so your customers will leave good reviews and make return visits.
The organisational issue that you need to be aware of to run a successful attraction includes checking that you have enough parking for the numbers you are expecting. Also, use a company like Mobile Computer Repair to get any broken barcode readers fixed. As then you can keep a count of how many people are visiting at any one time, to make entry quick, to minimise queues, and for safety as you always know who is on site at any one time.
3. Bulk Buy
Of course, for many attraction vendors, it is not the entry fee alone that makes them their money. It’s also the concessions that they can sell to the visitors while they are there. In fact, regarding profitability, this is a market that you need to tap to get the most out of your business.
To do this, buy things like water, drinks, and snacks in bulk, as then you can resell them at a good profit. Make sure that you have multiple places to sell these too. Like at the entrance and the exit so you don’t miss out on any potential custom.
Also, if you can get things that fit in with the of your attraction, or bear its name, they can be very appealing to visitors that want a souvenir. For example, a haunted house might sell spooky sweets, shaped like ghosts and vampires. Whereas a family farm might do better with local produce, marked up with the farm’s logo and label.