2016 was a good year for your brand. More clients, more promotion, more staff, more cash. Not everyone agreed that 2016 was a year to praise and was a year where good things happened, but for you it worked just fine – even if your favourite celebrity from childhood passed away. It was a year where you managed to attract and clinch more clients and customers than ever before, meaning you could afford to promote your company more through various mediums and people were talking about you for the good work that was going on. You hired more staff, meaning you are becoming a bigger business, which can complete more work quickly and, hence, more customers want to come to you. Of course, all this good stuff sums up as one thing: more cash for you, to keep investing in the business and allow yourself some time off.
So, this year, 2017 means you may have to think about protecting your assets more. You may feel the need to add extra security to your business accounts; and add system and data disaster recovery solutions, staff training on how to protect their emails and accounts better, and social media policies to the ever growing agenda and to do list of 2017.
You may be thinking that you are riding on the crest of a wave right now, given the success of 2016, but businesses can be subject to targeted problems at any time. Given the success of 2016, people will be thinking about your business right now and you need to protect what you have created otherwise all your hard work may be fruitless.
So, moving on to the rest of 2017. You more than likely spent the Christmas period working on something – nearly all business owners do – and if you have got a really good idea but you are not sure of how it will work out, now is the time to ask your staff for their opinions. You have hired more people, and they have got to respect you for that, so they could relish the opportunity to play a direct part in the development of your business.
Even if staff are not giving positive feedback or ideas on how to make your idea work, it is always worth keeping that idea written down where you will always be able to look back on it and decide – or not – to give it a go anyway.
Owning your own business can be a very temperamental position. Sometimes you may find yourself short of work, customers and clients but then it is up to you to attract potential customers through the promotion which worked so well for you in the past. Other times, you could find the business overloading with work and that is always a good sign. Then, though, it is up to you to manage your staff properly in an efficient way. Whatever 2017 has in store for your business, make sure you give it your all and keep exceeding expectations.