Expanding Your Business Over The Pond

Expanding Your Business Over The PondSource: Max Pixel

So, the time has finally come. You have established yourself as a popular and success brand in your home country, and you now want to expand the business on a global scale. Buy where do you begin? And how do you know that it is the right time for you to expand?

1. What Impact Will It Have?

Before you make the decision to take your business to a global scale, you need to sit down and discuss the impact it is going to have on the running of your business. First you will want to make a list of potential countries to expand to, and then take the time to assess the market, competition and the demand for your product.

2. Make A Plan

All good things start with a plan: it’s a well-known fact. As you think about leaping into the international circuit, first take the time to make a comprehensive step-by-step plan which will guide you through the processes and legal issues involved in exporting your product and setting up an office in a new area of the world. Your plans should include:

> Short-term and long-term goals for the project. What goals you will measure and the deadlines you’ll set.
> The aim of the project.
> Business model and structure. Will you set up an office overseas? Or simply export your product through a retailer or online?
> A budget for the project.
> Project plan with a timeline and dates.

3. Ready Your Products

When you delve into the world of International Import and Export; it is not simply a case of putting your products on a ship and selling them immediately. You will have to take several things into consideration first. One of those is if your products contain any material which is illegal in another country. If it does, you may have to rethink your product. Also, you may have to outsource the manufacturing process to the target country so that they can ensure the product is safe for use. It will mean you visiting the factory and making sure that the end result is still up to your standards.

4. Is Your Business Ready?

Think about your business currently and the people you have in your team. Are you really ready to pile on all of that extra work? If you are, then go ahead and have fun with it, but if not; you may have to consider hiring extra help to prepare you for reaching out overseas.

5. Learn How To Market The Product

If you are planning to offer your products to a wider market, you will want to make that market aware of your arrival and sell the product through clever marketing tactics. Just as you would at home, create campaigns on social media and translate the information on your website to different languages so that others can take advantage of your products. You will maybe even want to hire someone from overseas to help you set a tone of voice which will suit the country you are targeting.

Related Posts

4 Ways To Get Google To Love Your Website Getting your business website on the first page of Google can be the dream for many. Think of all the new customers you could get when someone searche...
Making A Manager Out Of You Being a manager is one of the most common career goals people will have in the modern world. With so many team-based roles out there, there is a huge ...
3 Things To Always Invest In For Your Business Deciding how to spend your budget can be tough, especially when it is a finite resource. After all, there are so many factors to consider for business...
Is Your Commercial Garage Exhausting Its Resources? Let’s Get Business Back In Top Gear Commercial garages are a very solid business model for an entrepreneur with the appropriate knowledge. After all, the sheer volume of cars on the road...
Beyond CCTV: What Does Advanced Business Protection Really Look Like? Your business is your baby, and you’d do anything to protect it. As such, you’ve already installed the latest and greatest CCTV cameras as well as fir...
How To Engage Customers Using Your Company Website The bread and butter of a business in this day and age comes from the website you have. Being online is important; we live in a digital world and the ...
Legal Businesses Vs. Paper Waste When you’re running a legal business, you become accustomed to huge amounts of paper. In fact, if there is one industry that relies on huge amounts of...
Social Games To Play With Your Friends This Winter When it comes to the winter, many people enjoy staying cooped up inside during their recreation time. This can be worthwhile because often the weather...