Deciding to attend a convention as a business rather than a consumer is a big step, and one all companies have to make. It’s a fantastic way to promote your brand as well as your product and services and can build your standing within your industry. However, so many businesses, normally newer or first time convention businesses, don’t take full advantage of the opportunity and so miss out on the chance to build new relationships and expand their brand. A convention should be a place for you to show everything you’ve got and to promote the things you’re rolling in soon, it can be a great platform to drum up excitement for a new product.
Merchandise plays a huge part of your convention; think about how many other stalls people are going to visit while at the event. You need to be memorable, and one easy way to do that is to give out merchandise to potential customers. That way when they get home they will be able to sift through their piles of leaflets and be able to remember the conversation you had. It’s also a great way to spread your brand.
You need to have a flag ship for your company – a base from which you can create a visual representation of who you are as a company. Shell Scheme Stands are a great example of how you can customise the space to become your business and promote your brand. You want the space to be simple and welcoming, with enough space to hold conversations with prospective customers and even demonstrate products if need be. If the building hosting the event doesn’t have wifi, then look into a portable router so that you have access to everything you need.
You won’t have anything if you don’t have any staff running your stall. But make sure that you choose the right people to represent your company. They will probably be on their feet for hours and will have to deal with a lot of customers in a capacity they wouldn’t normally be used to. The right staff needs to have charisma and great customer service, as well as know the ins and outs of the products and services your company sells.
At the end of the day, you’re trying to sell your product and turn those potential customers into actual customers. And in the busy environment you’ll be working in, you need to develop and deliver a good pitch. You need to be able to relate who you are and what you do in a concise and persuasive manner. You can easily come up with it yourself, or trust that your creative team can come up with something good, if not, then think about hiring a promotional expert. You will also want to think about rehearsing or training your staff to deliver the pitch in a casual and effective way; you don’t want it to sound rehearsed, nor that you are trying to sell a product as that is something that tends to put people off.