How Internet Plagiarism Can Ruin A Marketing Campaign

How Internet Plagiarism Can Ruin A Marketing CampaignSource: Pixabay

Internet plagiarism is all around us, often hiding in plain sight. Everyone is aware that plagiarism, in general, is a very bad thing. It’s never nice when people blatantly copy you for their own gain, and it’s important to avoid doing the same thing.

What’s interesting is that most people are unaware of how serious internet plagiarism is. They just think it’s an annoyance, but it’s much more than that. When internet plagiarism happens, it can seriously ruin a marketing campaign. No doubt you’re skeptical, which is why I’ve put together this piece showing you how plagiarism disrupts a marketing strategy.

1. Ranking Penalties

It probably doesn’t surprise you to know that plagiarised content can result in a ranking penalty. Google emphasises the importance of original content and will penalise sites that rip off content from other sources for their own gain. It’s common to do research and look at different websites to see the type of content they have on their home page, etc. Sometimes, you might plagiarise it without thinking, and they can flag it up, and you’ll get penalised. Make sure your content is always original, and also make sure you’re checking to see if people are plagiarising your stuff. There are services that can help with this, you don’t want rival companies getting a good ranking off your back!

2. Reputation Issues

Plagiarism can also damage your reputation as a business. If you’re seen plagiarising other companies, you’ll be seen in a very negative light. As you should know, marketing is all about promoting your business in a positive light, not a negative one! There is also a strange problem in that people don’t know who’s plagiarised who online. If they visit a website that plagiarised you, before they visit your site, it can seem to them that you’re in the wrong. So, your reputation suffers even though you’re the one that’s been plagiarised! The best way to handle this is to protect your content. There’s something called the DMCA that protects digital content and prevent plagiarism. If you read a guide to the DMCA, you’ll see it’s easy to get this protection and it costs no money. It means if someone plagiarises you, you can flag it up and have it removed. Thus, there’s never the confusion of who plagiarised who, and your reputation remains intact.

3. Money Matters

If you have issues with plagiarism on either end, it can end up costing money. For example, if you accidentally plagiarise then a company may take legal action. Even if they don’t, it still costs money taking down the content and coming up with your own original content. You may have to hire content writers to do things for you, and it eats away at your marketing budget. This means you could waste money that could’ve been used on other ideas to further your campaign.

The point of this article is to show you why internet plagiarism is so bad. When it occurs, it can damage both parties involved. If people plagiarise you, they can use your content to gain traffic, which isn’t good for your site. If you plagiarise others, it can give your site a rankings penalty and tarnish your reputation. In short; don’t plagiarise, stay original!

Related Posts

4 Ways To Get Google To Love Your Website Getting your business website on the first page of Google can be the dream for many. Think of all the new customers you could get when someone searche...
4 Ways To Succeed In The Food And Drink Industry In days gone by, going out for food and drink was something which was done very rarely. But for many people in today’s world, it has become almost a d...
How To Align The Key Points When Filming A Business Advertisement Every small business needs to have a real-world advertisement. No longer are the animated adverts on websites and search engines good enough on their ...
Avoid All Security Breaches By Changing Your Business Approach Today No business owner wants their company to experience any kind of security breach. It’s never any fun, and the long-term impacts can be pretty disastrou...
How To Create A Professional Brand All businesses look to their big competitors with envy. You see the service or products they offer and think to yourself that you could very easily of...
How To Recruit Your Way To Success As a business owner, recruiting people is something that you’re going to have to do sooner or later. Getting right is never easy, but it’s also not as...
How To Get To Every Business Meeting On Time And Make A Great First Impression People make fewer business meetings nowadays. After all, you can get into direct contact with people more easily than ever. With mobile phones the inc...
3 Essentials To Help You Stand Out At A Business Expo For a business to generate income and appeal to new customers, you need to be seen. For the most part, your advertising and marketing budget will allo...