It’s a well-known fact that small businesses have a tough time in today’s economy. In fact, some economists claim that 90% of all small businesses will fail within the first 10 years of opening. All small businesses can benefit from marketing themselves online, but it can be a little intimidating to business owners who aren’t familiar with the medium. Fortunately, new media companies and tools make online marketing for small businesses a breeze. Here are some tips to get you started today, and bring your small business into the modern world.
First, make sure that your business has a functional and attractive website that welcomes visitors and gives them the information that they need. There are many low-cost web hosting options available. However, if you’re not a web designer, don’t try to design it yourself. It’s important that your customers have easy access to important information, and a bad web design can hide that crucial information. Fortunately, there are many affordable web designers who offer their services online as freelancers. Find one today and let them help make your small business the cool, useful website that it deserves.
Next, get your message out there with targeted, smart advertising. Again, it’s tempting to go it alone and try to build your own traffic. But you can save yourself a lot of hassle and time by simply taking advantage of the tools available to your business. Consider hiring a professional agency, such as Willem Internet Marketing, to get targeted traffic to your website. This will bring in more business, increase your name recognition, and help generate new clients.
Finally, take advantage of the attention and communication that social media provides your small business. Make sure you have up-to-date and fun accounts on Facebook, Instagram, and Twitter. Consider hiring a social media manager if these are not comfortable for you to handle yourself. You can use these accounts to direct traffic to your website, as well as build long-term customer relationships and generate leads. Don’t be afraid to have fun with it, and let your customers get a feel for your business.
The internet is full of small businesses, all clamouring for the attention of shoppers. Hiring the right online marketing team can make all the difference by helping you stand out from the crowd. Your business deserves success, and quality online marketing can help.