If there were a common denominator between freelancers and small businesses, it would be the need to appear professional. Working without a wealth of resources isn’t always easy at the best of times. Looking like a small fish in a big pond can make it almost impossible. That’s why so much time, money, and attention is given to raising brand awareness. By appearing prominently in social media circles and forging a web presence, small companies can stand out.
And it’s working for them. More and more people are turning to the smaller, but equally reliable, quirky brands. They’re carving out their own place in the free market, and it’s great to see. Especially given the nature of the economy in the last decade or so. People are spending (and consequently making) money again. The world is flourishing. A large part of that can be put down to the emergence of the digital age. Now, we’re all connected, and reach isn’t limited to the corporate powerhouses anymore.
However, freelancing professionals and startup businesses don’t have it all their own way. It’s also tough to compete with the big boys. They don’t have the sheer volume of staff, wealth of resources, or global reach. By and large, they don’t have decades of assurance to fall back on, either. They certainly don’t have the same pull. That’s why they need to appear equal to their larger rivals, even if the balance isn’t shifting in their favour. Even the young entrepreneur working out of their bedroom needs to conduct themselves professionally. How do they do it?
Mail forwarding services have become just as popular as renting virtual office spaces for small businesses. At least, those without their own headquarters. They’re fighting a pretty tough battle as it stands, so they need every advantage they can get. While being as transparent as possible is crucial to building consumer trust, they may still need a few little tricks to tip the scales. First of all, having a professional address or call centre is vital. No prospect is going to feel comfortable about sending their confidential documents to a home address, are they? Of course not.
Another thing that is tipping the balance in the favour of small businesses, as mentioned earlier, is web presence. Even comparatively tiny companies can forge their own identity and market it successfully online. Digital marketing is often cheaper than traditional, redundant techniques. And you can even learn some of the processes for yourself if you’re that way inclined. Social media is a powerful marketing tool, above all. Viral marketing can spread like wildfire and get eyes on your product.
But just as it can be extremely beneficial, web presence can be equally harmful. First impressions matter in business, and you can be sure that they stick like glue. Getting it right is imperative if you’re going to find even a modicum of success. Investing heavily in web design, content marketing, and other campaigns is pivotal. Neglect it at your own risk. But, given the proper attention it deserves, small businesses can start to make up ground on the corporate giants. One step at a time.