Keeping your business going is a challenge for any company owner. You rely on the people who work for you, and you rely on a buoyant market place. Most importantly, you need to rely on your instincts. You need to recognise when change is needed, and how best to make those changes from the ground up. And when you are making changes to your products or services, you need to let your customers know.
Advertising is one of the quickest and easiest ways to promote your products and services. Advertising is a key part of any company marketing strategy. But it can also be the most costly part. Effective advertising not only minimises the spend on a campaign but can make a healthy return on investment. This means that sales and profits increase beyond the original cost of the advertising.
To create an effective advertising campaign, you need to have a clear objective in mind. What is your reason for advertising? What is the message you want to get across? It may be to promote a new product, or you may want to increase sales of an existing one. Whatever your reason, you need to be absolutely clear that you are meeting that objective with the campaign you release.
The next thing to clarify is the target audience for this particular message. If you want more business customers from the Fast Food market, then you need to deliver your message in the best place for them to see it. This might be at a trade fair, or in a trade magazine. You may have a database of buyers for this group and be able to send them a Direct Mail campaign.
Growing your business is usually a high priority for and business owner. Whatever campaign you decide on, you need to back it up with a multi-channel sweep. This means talking about it through social media. Add it to your Newsletter. Put details on your website. You can also create a video to help customers visualise your offering. Have a look at Good Eye Deer for some inspiration. The video can be released on social media, or even broadcast if TV is the right medium for your target audience.
Advertising should never be hit and miss. It should be carefully planned, forming a key part of your overall marketing strategy. It needs to be accurately targeted in the correct medium and then supported with messaging across other platforms. Customers that are interested may want more information than your advertisement can convey. So create a detailed web page and video that can provide as much information as you can.
It’s not always easy to get your advertising right. But with the correct planning and consideration of the four Ps, you should be able to increase your sales effectively. The Product or service you are offering should be market ready before you spend on advertising. The Place where you advertise should be the most effective media for your target customers to see you. The Promotion should be enticing and competitively Priced. Make sure your message is what your audience wants to hear.