For the success and growth of your business, a clear and professional website is key. Often the first point of contact for customers, websites provide the customer with an introduction into what you can offer them. This is an opportunity for you to have a comprehensive and stand-out base for your business, so it is imperative that you get it right. There are necessary steps that you can take to take the stress out of the potentially daunting task.
1. Get A Professional Domain
In order to have a memorable and professional looking website, you should own the domain. Not only does this make your business stand out but it also means that, where advertising your site, you have a short and attractive URL. There are plenty of websites available that allow you to create and buy domains, and some of which offer domains for free. Be wary of free domains as they do not always look professional – often, you get what you pay for.
2. Be Concise
The aim of your website must be incisive. A potential customer viewing your site must know precisely what you offer and how, with ease. Home pages should contain a short and sweet description of your services, large and easily viewable. Vital information like contact information should also feature here for quick access. A more in-depth explanation can be put into ‘About Us’ or ‘What We Offer’ pages, for example. From the onset of your website, your goal should be clear and the content built around this.
3. Make It Personal
Customers like to feel connected to those who they buy from. They also love honesty and hard work. A great way to introduce yourself and your business is through a page explaining where your company came from. A personal story like this helps to build trust with potential customers and sets a foundation for constructive business-customer relationships. Including a professional but friendly picture of yourself can also allow your potential customers to feel like they are getting to know you. These steps also make the website appear less robotic, and more relatable.
4. If In Doubt, Hire A Designer
If you lack time or confidence to create your own website, you can hire a designer to build it for you. If you do not already have a designer in mind, sites such as Web Design Review can assist in finding the right designer for your business. If you opt to use a designer, be sure to have input into the content and vision for the website, to make it more personal to you and your business.
As previously mentioned, it is important to remember that your business website is likely to be the first introduction for a potential customer. Hence, it should be kept updated and fit for purpose. A good website is an ongoing process. Some businesses forget to improve, and their website becomes tired and irrelevant. Instead, keep your content fresh and your information clear, and you should have created a competent and professional website for your business.