When you start a business, you need to create a brand that encapsulates everything you are about. A commonly held piece of wisdom is that you need to get your brand in front of potential customers at least seven times before they fully register it and start to recognise your company. There are a whole host of ways that you can get your brand in front of as many pairs of eyes as possible, and these are just a few of the top ones.
1. Unique and Distinct Logo
Your logo is what people will most associate with your company, as well as the business name itself of course. Different colours represent different things, while the font is also an important factor that you should think about. Is your brand supposed to be playful or serious? Are you trying to create excitement or trust in people? It is worth mocking up several different drafts of potential logos and getting other opinions until you settle on one that suits your needs perfectly.
2. Marketing Collateral
Marketing collateral takes in everything from basic mugs and pens to mousemats and USB sticks. You should be looking to give people items that they can use every day. The last thing that you want is for them to be thrown away as this represents a big expense for no return. A good option the people may not have been given before is branded shopping trolley coins, so take a look at more info here. The longer people keep items, the more likely they are to be seen by others and the more useful they will be to your business as a whole.
3. Influencer Marketing
Influencer marketing is one of the most popular and effective ways to get your business noticed in the modern era. To start off with, you need to select the right influencers who resonate with your brand, whether they are bloggers, celebrities or other influential figures. If they like what you are doing as a business, it may not be too much of a stretch to get them interested in promoting your company. Influencers act as an invaluable third party recommendation for your brand which is so important in the modern marketplace.
4. Email Marketing
Another tool which you should be looking to utilise is email marketing. It can be difficult to get right, as people are bombarded with so many emails these days, but once you do, the rewards are there to be reaped. You need to be able to build up a strong email list in the first place and deliver them content that is useful and appreciated. Email addresses are like gold dust in today’s marketplace, so be careful not to annoy your subscribers when you have them.
Getting your brand noticed by as many people as you can is essential for the growth and continuing success of any modern business. These methods are just four of the most effective ones which you should be looking to use in an overall brand awareness strategy.