First impressions in business are everything. They account for so much, and that’s why during a trade show, you’ll commonly see billboards near transport links with company names on them. A trade show is a marketing platform in itself. But that doesn’t matter because business owners know their best chance is to catch investors attention right away. before they even reach the show. It’s a way of demonstrating success and making sure your business is the one people take notice of. It’s not just when attending a trade show either. Your business must make a good first impression in every situation, all the time. We can start by thinking about how you present your business online.
1. Online First Impressions
When you’re trying to make sure your business makes a good first impression online, you need to start by thinking about your website. We know you are probably already using SEO to get customers to your site. But what happens after that? If your business website isn’t attractive or interesting, they leave. You’re faced with the problem of reeling in a customer before letting them slip away. Usually, that’s because your site hasn’t made a good first impression. Either it doesn’t look like the real deal, they can’t understand it, or it’s just not attractive. That’s why you should always get the help of a web design professional when setting up your site. It’s the only way to guarantee that users stick around after the first click. In fact, Google is now taking the amount of time a user stays on a site into account when deciding the search ranking of a page.
Of course, it’s not just about your website. You also have to think about the way that you are using social media. You should be using your social profiles to engage and connect with customers. But again it’s important that they get the right impression. You don’t want them thinking that your business is behind in the news, so you have to constantly update your profiles. As well as this, you should make sure they are written in a way that is friendly while still seeming professional. To do this, you may want to get the help of a marketing expert.
2. Real World First Impressions
When thinking about the impression your business makes in the real world, you need to consider your office. It should be stylish and attractive. If it isn’t, you might want to think about completing a redesign job. You might have been avoiding this because of the cost involved. But, whatever you pay, the effect is has will be worth it. A great stylishly designed office can help secure the big business deal that you need. Check out http://www.sydneyinteriorfitouts.com.au for some great design ideas.
It’s true that a lot of businesses operate almost entirely online these days. This leaves the interesting question of what happens when the owner needs to meet new clients and investors. You want to show your business is successful and this is hard to do if you invite them to your home. Instead, you should rent a virtual office. This is a temporary space that you can use for business meetings. To you, it’s a cheap way to impress a client. But to a client, it’s your official office premises, and it’s guaranteed to make you look like a success. For more information have a look at http://money.howstuffworks.com/virtual-office.htm.
If you make a good first impression in both these areas, you’ll get the interest you need.