You might have a unique work ethic and an innovative business idea. Still, the image of a “small” business might be hurting your company’s potential for growth. You may be grumbling about this, but I’m sure you buy from more big businesses than small ones. Most of this is down to a potent air of professionalism, which goes a long way with your customer base. Here’s how you can make your small business seem more professional.
First of all, make sure your company has a brilliant website. These days, the web is the first place most people go for any product or service. This is going to serve as your digital storefront, and obviously you don’t want to chase people away from that! If you have the right website up, your company will feel so much larger and more professional to your customers. Unless you’ve got a professional designer on your staff, the best way to go about this is probably hiring a professional web design firm. With these, you just have to talk about what you want your site to get across, and let them work their magic!
Next, update your workplace. This might be easier said than done if you’re a start-up. However, maintaining the most modern workplace possible will go a long way in terms of employee morale. It won’t hurt the opinions of potential investors, either! What if somebody affluent looked around your offices, and saw rickety reception furniture or obsolete technology? They’d probably take their business elsewhere. You don’t want to show your customer base a clunky, old-fashioned website. Similarly, you should do everything you can to make your company come off as professional and modern. Your resources might be stretched, but it doesn’t take much to stay on top of emerging business trends and tech. Monitor a few different news platforms relating to your business niche and technology in general. Whenever something comes out which your business could use, jump on it straight away!
Finally, be receptive and proactive about your customer feedback. It’s 2016 now. With the rising prominence of social media in the corporate world, you have no excuse to ignore customer opinions. Having some social media marketing won’t take up loads of your time or money. It will also give you a healthy channel of communication to your customer base. For starters, this can be useful by drawing your attention to practical issues with your products or services. It will also give your firm an air of professionalism, shared by countless larger brands. Other business owners will notice this, and so will your customers, leading to a lot of overall growth.
If you apply these points in the right way, your small business will start to look a lot less small. Remember though, this is the easy part. It doesn’t take much to make a business seem more professional. After this, you’ll need to put in the work to show your customers and investors how professional your firm really is. Keep it up; you’ll get there in the end!