A popular small business idea is to open a coffee shop! With these insane tips, you can open the best coffee shop in the land:
1. Set Up a Website
This is a top business tip for any budding entrepreneur. It doesn’t matter what business you’re starting; you’re going to need to set up a website. For your coffee shop business, this is even more crucial. Your business can use a website to show off all that’s good about your coffee shop. You should have sections telling people where you get your ingredients from, so they know they’re getting quality coffee. Of course, there should be a menu section to, where people can view all the drinks and food you have on sale at the time. Another killer idea is to allow people to order coffee online and then pick it up in-store! Someone could be out shopping and fancy a coffee so order via their phone, telling you when they’ll be coming in. Then, they walk into your shop, and it’s already made and waiting for them! Just a little something to give your business the edge over other competitors.
2. Comfortable Seating
I find that seating is very important in a coffee shop. For me, I judge coffee shops based on how comfortable their seats are. When you go for a coffee, you want to be able to relax and sit down on something comfy. You don’t want to be shifting on in an uncomfortable metal chair. My top tip here is to make sure your coffee shop has suitable seating. You should have chairs with soft tops to sit on, and also consider some big comfy armchairs and sofas. Try and make people feel at home. If someone is comfortable sitting and drinking in your shop, they’ll be more inclined to return.
3. Always Have Promotions
One thing a lot of successful coffee shops do is use promotions all the time. There will always be a special drink out at a certain time of the year. With winter approaching, all the coffee shops will be ready to wheel out their ‘winter warmer’ promotions. Similarly, there are times when you could have special offers on drinks or meal deals. My advice is to get a couple of A Frame Signs so you can stick promotional posters on them. Then, you place these signs outside your shop so people can see them as they walk by. People walking down the street will glance at the signs and see that there’s a special offer/promotion this week. It helps to entice people in and get you more customers.
4. Keep an Eye on the Competition
Coffee shop business is very competitive. You’re likely to have a lot of other businesses, like you, close by. Always keep an eye on the competition. If they do something, you should react to it. They may bring out a promotional drink, so you bring out two. They might offer a discount one week, so you offer one as well. Never let them get the upper hand! Also, try and stay one step ahead of them at all times.