We live in a pretty exciting age. You can do anything, and everything, and the possibilities of how you can live your life is only limited by your imagination. The best example of this ‘isn’t life awesome’ age is evidenced by the rapid rise of microbreweries that have been popping up across the country. Now, beer doesn’t have to be just something you enjoy on a summer’s afternoon; it can provide a career. Below, we take a look at a few essential tips for opening your own microbrewery.
1. Bring The Passion
But first, a reality check: if you want to have your own microbrewery, then you’re going to have to know your stuff. There are many people out there who know exactly what it takes to make a fine beer, and so should you. Every brewer out there started out making beer in their own home. Get yourself a kit, load up on the ingredients, and then get brewing! It’ll take a few attempts before you’re able to start putting your own spin on your beer. In the meantime, you’ll be learning how to make the magic happen!
2. Acquire The Goods
Your beer will be a labor of love, and its taste will be a result of your taste buds and what you think others will enjoy. But it’ll also have much to do with the quality of your equipment, which will also determine how much you’re able to produce. From your home, you’ll be able to make the jump up to making bigger batches by having things like a mash tank, fermentation system, brewery hose, cooling system, and so on. With all of this equipment in place, you’ll be able to start thinking about selling to the public.
3. Finding Capital
There’s no getting around the fact that microbreweries are expensive to get underway. As such, you’ll need to have a solid funding source if you’re going to reach the stage where you can produce on a scale large enough to make a profit. If you don’t have the cash yourself, look for private investors. The banks, for whatever reason, aren’t so sold on the concept of microbreweries and are reluctant to give out loans.
4. Build Your Audience
Part of what microbreweries so good is that they’re not built on advertising gimmicks or ubiquity; they’re built on reputation. If you have a beer that really is good enough, then it’ll be found. Before getting too far ahead of yourself, build an audience of fans. Take samples of your drink to bars and shops, and have them try it for themselves.
5. Growth And Beyond
Eventually, once you have the beer side locked down, you can think about branding, naming, and so on. This is second in importance to taste, as you’ll want to have a design that speaks to the style and ethos of your beer. Get creative; there are no rules when it comes to craft beer!
With hard work, funding, and a taste for what’s good, you can make beer your career!