How Cultural Differences Can Lead To Data Leakage And Financial Loss

How Cultural Differences Can Lead To Data Leakage And Financial Loss

Hiring a multicultural team has become very standard for lots of businesses nowadays. With the numerous benefits that a multicultural workforce can bring to a business, it’s hard to pass on the opportunity. However, there are also a number of drawbacks associated with multicultural teams, which primarily relate to the loss of sensitive business data… Read more »

Why Your Company Needs To Invest In Mobile Marketing In 2016

Why Your Company Needs To Invest In Mobile Marketing In 2016

All too often, business professionals fail to see the worth in “new marketing” initiatives. Mobile technology has changed everything, and marketers are gearing up for 2016’s biggest changes. Choosing the right strategy increases ROI, retention and customer diversity. If you’re looking for eye-popping results, you need to manoeuvre your brand into a mobile platform. Companies… Read more »

4 Ways To Boost Your Local Business Marketing Strategies

4 Ways To Boost Your Local Business Marketing Strategies

If you don’t think marketing plays an integral role in your business, then you are seriously mistaken. The ability to attract customers and gain converted sales is arguably the most significant part of your entire operation. Quite frankly, every business owner should want to improve their marketing plans at every opportunity. The key isn’t only… Read more »

How To Create A Promotional Video

How To Create A Promotional Video

Have you ever seen those promotional videos on the internet that look like a child made them? You know the ones I’m talking about; featuring a shaky camera and awful acting. Those sorts of videos aren’t going to help any company in the long run. In fact, they’ll probably ruin it! It’s important to know… Read more »

How To Deal With CEO Replacement

How To Deal With CEO Replacement

It’s hard to imagine anything more stressful for executives at a company than having to deal with a chief executive officer leaving. It’s a time of great uncertainty confusion for even the best companies. This is especially true if the CEO in question was the original CEO, the founder of the company. Who could possibly… Read more »