Perk Up Your Conversion Rates With These 4 Tips

Perk Up Your Conversion Rates With These 4 TipsSource: Flickr

Many businesses spend a lot of time trying to improve the traffic to their website. But sometimes the problem isn’t traffic, it’s conversions. What can you do if you’re receiving plenty of traffic, but it isn’t producing the results you want? Perhaps you aren’t making enough sales or are receiving too few enquiries. All isn’t lost if your conversion rates are too low, you can still rescue them and make the most of the visitors who are flocking to your site. From bringing in professional help to setting up a sales funnel, there are always tactics you can try to reach your goals.

1. Hire An Expert

If you just can’t figure out why you aren’t getting the conversions you hope for, letting a professional work it out could help. It can take a long time to work out what’s wrong, so if you don’t have time use an online marketing company. They’ll also have a lot more knowledge than you, and they can fix the problems as well as identifying them. You don’t have to become an expert in SEO or web design to start seeing more sales. Just leave it up to the experts instead.

2. A/B Testing

If you do want to fix the problem yourself, or understand what the company you hired is doing, you could start with A/B testing. There are several things you could test that might be putting people off sticking with you instead of leaving and going elsewhere. You could check the headline of your site and its layout and navigation. Your content is essential too, so you could think about how you address visitors and describe your product to them. Pay attention to calls to action too, and perhaps the use of different types of content, such as images and videos.

3. Sales Funnel

It might be that you don’t have an efficient sales funnel that leads people toward making a purchase or enquiry. Perhaps you try to convert them too quickly when they aren’t ready to make a move and buy something, contact you or sign up for your newsletter. You may need to lead them more gently to convince them that they should complete the action. For example, if you want them to buy your ebook, you might start by offering free articles, then an extract from the book.

Sales Funnels and Sales Pipelines

Source: Flickr

4. Be More Trustworthy

If your site looks dodgy, you can put people off. So they might come to your site and browse through some of the pages, but when it comes to payment they get suspicious. It’s essential to show people that they can trust you. Having a secure payment system is vital, and e-commerce sites need to have an SSL certificate to prove that they’re secure. Display your contact information openly, and have your privacy policy, as well as shipping and returns policies, easily accessible too.

The sales process doesn’t stop at bringing people onto your website. It’s crucial to concentrate on conversions too, so find out why you aren’t getting enough of them to improve your business.

Related Posts

How To Move Offices Without A Hitch For a small business owner, moving offices can seem like a daunting proposition. What if your new location is less appealing to clients — or causes co...
4 Ways To Succeed In The Food And Drink Industry In days gone by, going out for food and drink was something which was done very rarely. But for many people in today’s world, it has become almost a d...
Don’t Be The Devil To Pay There’s one thing that you notice immediately when you decide to launch your own business: For the first time, it’s not the pay cheque at the end of t...
The Importance Of The Bed In Bedside Manner: Design In Your Health Practice Setting up a health practice entails a whole lot more thought than most other business models. Why? Well, people’s health and wellbeing are quite lite...
How To Keep Costs Low On Essential Office Items So you’ve decided to start up your own small business? Great! But that decision is the easy bit. If you intend to work from home, you’re probably goin...
What To Look For In An SSL Certificate Although the Internet is far from being a safe place, one area of e-commerce that has been fairly secure since the 1990s would be SSL encryption.  ...
Invoking The Unpaid Invoice: 4 Ways To Get Your Money Capitalism is a basic process. You offer a service and another party pays money for said service. The business makes money and the lights continue to ...
How To Align The Key Points When Filming A Business Advertisement Every small business needs to have a real-world advertisement. No longer are the animated adverts on websites and search engines good enough on their ...