Many businesses spend a lot of time trying to improve the traffic to their website. But sometimes the problem isn’t traffic, it’s conversions. What can you do if you’re receiving plenty of traffic, but it isn’t producing the results you want? Perhaps you aren’t making enough sales or are receiving too few enquiries. All isn’t lost if your conversion rates are too low, you can still rescue them and make the most of the visitors who are flocking to your site. From bringing in professional help to setting up a sales funnel, there are always tactics you can try to reach your goals.
1. Hire An Expert
If you just can’t figure out why you aren’t getting the conversions you hope for, letting a professional work it out could help. It can take a long time to work out what’s wrong, so if you don’t have time use an online marketing company. They’ll also have a lot more knowledge than you, and they can fix the problems as well as identifying them. You don’t have to become an expert in SEO or web design to start seeing more sales. Just leave it up to the experts instead.
2. A/B Testing
If you do want to fix the problem yourself, or understand what the company you hired is doing, you could start with A/B testing. There are several things you could test that might be putting people off sticking with you instead of leaving and going elsewhere. You could check the headline of your site and its layout and navigation. Your content is essential too, so you could think about how you address visitors and describe your product to them. Pay attention to calls to action too, and perhaps the use of different types of content, such as images and videos.
3. Sales Funnel
It might be that you don’t have an efficient sales funnel that leads people toward making a purchase or enquiry. Perhaps you try to convert them too quickly when they aren’t ready to make a move and buy something, contact you or sign up for your newsletter. You may need to lead them more gently to convince them that they should complete the action. For example, if you want them to buy your ebook, you might start by offering free articles, then an extract from the book.
4. Be More Trustworthy
The sales process doesn’t stop at bringing people onto your website. It’s crucial to concentrate on conversions too, so find out why you aren’t getting enough of them to improve your business.