So you’ve come up with a new product that you are hoping to launch, you’ve got an idea for it, but that’s about it. To be able to get your product out on the shelves, there’s a lot that needs to be done. However, the question is where should you start? The truth is if you want your new product to be successful, you need to take your time launching it. The last thing you want is to rush the process and end up missing something important.
To help you to ensure that the launch of your new product is as successful as possible, below are some of the very best tips, ideas and suggestions. Implements these tactics in the creation and launch of your new product, and it’s sure to be a success.
1. Finalise Your Idea
The first step that you need to take is to finalise your idea. You may have a rough idea of a new product that you want to launch, but that doesn’t mean you’ve got the idea just right. So take the time to perfect it. To make the process easier, it could be worth doing some market research. What you want to find out is who would potentially use the product that you’re launching and what would they be willing to pay for it. Not only that, but market research can also tell you the best places to advertise your new product, depending on who your target audience will be.
2. Build a Prototype
Once you’ve finalised your idea, the next step that you need to take is to build a prototype. If you want to be able to show your idea to others and demonstrate how the product would work, you need a prototype. There are lots of methods for creating prototypes; it’s just a case of working out which method will have the best results for you. Often, 3D printing is seen as being one of the best and most cost-effective options. To find out more about this, research additive manufacturing in engineering and read up on the process. By taking the time to understand how 3D printing works, you can decide whether it’s the right option for building your prototype.
3. Work Out How You’ll Finance it
The next step is to decide how you’re going to finance the mass production and launch of your new product. You may have some money set aside to cover the cost, or you may need to take out a loan. If you don’t have a budget for the launch of your product and don’t want to take out a loan, perhaps you could look for a backer instead. A backer is someone who will fund the launch for a small percentage of the product’s profits. You may not be keen on this idea, but if you’re serious about making a success of your product, it’s worth considering.
4. Have a Press Release Created
A press release is crucial if you want your product to gain any kind of popularity before it launches. If you’re not able to write a professional press release yourself, use a PR company to draft it for you. This will come at a cost, but it’s something that is essential if your product is going to be a success. It’s not just a case of having a professional press release; it’s also crucial that you get it out to the right people. To do this, email it to any local journalists or media outlets and upload it to media sharing sites. You could also send it out to any local bloggers or bloggers who post about the sector that your product is for. That way you can increase the exposure that you will get for your new idea.
5. Give Out Testers to Influencers
As well as sharing your press release with influencers, it’s also worth giving out some samples to them. That way, you can get some honest and objective feedback. Ask influencers who are a good fit for your product to test it out and share their thoughts on it. These could be journalists, bloggers or celebrities. While some influencers will be willing to try the product out and review it for free, others will expect payment. So before sending it out, it’s a good idea to find out what each influencer that you want to work with expects in return.
6. Build Up the Hype
In advance of your product launch, put a plan in place that will allow you to build up the hype surrounding it. The more hype you can build up for your new product, the more people that will want to try it when it launches. Take Apple, for instance, every time they launch a new smartphone they create an effective marketing campaign for it. Normally, along with their marketing campaign, they also initiate a leak about their new product. This tends to be about something like some of the features it will have, for instance. If you want to increase the hype surrounding your product, this is a great tactic to use. Another great way to build up excitement about your product is to offer sneak peeks on social media. These will not only increase interest but will also help to give your social media following a boost.
7. Do Something Unique
In order to get your new product the attention that it needs, it’s important to do something unique. This could be something as simple as running a two for one deal for anyone who pre-orders or it could be as complex as running a social media stunt. It doesn’t matter how you go about it; it’s just important that you find a way to make your new product stand out. The good news is that there are so many ways that you can do this, it’s just a case of finding one that suits the product and your company’s budget. If you’re in need of some ideas and inspiration, take the time to have a browse online. You’re sure to find some examples that could work for your brand and product.
8. Plan an Amazing Launch
For the launch itself, plan something amazing. You don’t just want to hold a small launch; you want to plan something that will have everyone talking. This is important because the more hype your launch gets, the more interest your product will get. Think outside the box for your launch party and come up with a concept that fits the product and your target audience. If you’re not sure where to start, it could be worth contacting an event planner for a helping hand. In terms of who to invite to the launch, look for influencers with a genuine interest in your product. As well as media outlets who would like to report on it. The more media coverage your event can get, the better.
When it comes to your new product, it’s natural that you want to get it on the shelves as quickly as possible. However, it’s important to take your time with it, so that you’re able to ensure that you get the product and the way that it’s launched, just right. This is important as it’s these things that will affect how successful your newest product is so it’s crucial that you get them right. It might take time to get all the ins and outs of your new product right but it’s something that it’s worth taking time over. Just think, if you get your launch right, you could make your product a must-have item.