The best time to start your business was yesterday. The next best time is today. That may well be a well-worn sentiment. But like all those sayings there is a kernel of truth in there somewhere. Hopefully, you are not one of those people who sit around dreaming when they should be doing? If you are, then this is about ‘doing’. It is about your idea and your business. It is about coming out with your small, perfectly formed idea and playing out there on a level field with the big boys and girls.
1. Start Small
Whatever your concept is, or whatever angle you are planning to approach the market, keep your focus sharp. Don’t try to do too much. It is far better to provide something small of value and quality – unless you are planning a discount store! Simplicity is always going to count for more. However brilliant your idea is and, however, much you think it just may be the great missing link, keep it refined and simple. You can apply this to anything. Apply it to your idea and make it your business mantra. Keep it simple stupid. If you can think of one single thing on the planet that is improved for being complicated, keep it to yourself.
2. Set Yourself Up Nicely
There is no rush. There’s still plenty of time left in the day! Seriously, get your website designed by someone who knows what they are doing. If that person is you, then so much the better. Template sites are great, but they are always going to be template sites. Don’t even bother trying to fit your ideas around a template for a hair salon, unless you are a hair salon. Use a cool design with colours you can live with, and keep it simple! Make it easy to navigate. Think about your audience and customers. Who are you selling to? Here’s an idea. Design it for them!
3. Take Yourself Seriously
It’s amazingly easy to register your business and company formation can be done in a matter of hours. You’ll get all the legal papers you need to start trading. You can even get a register address complete with domain. It is nothing but simple. You can use these details on your website, on your business cards and your correspondence. A limited company is just that. You are now on a level playing field with any other company. It is time to start competing.
4. Dream Big
We live in a virtual world. A wonderful part of that is that you don’t have to know it all. You just have to know someone who does. That means you can outsource everything you are not expert in, to companies and individuals who are. Stay focused on your qualities and the prize, which is getting your business out there.
The content marketing starts now. This is where the real juice is. As long as you have the product to back up the words, get out there and start shouting about it and giving people a reason to be interested. They will come. If there is interest and the value is right, you will sell. There is no doubt about that. So, take your idea, start small and dream big. You have everything you need to make it happen.