The best way to business success is to build good customer interaction. This isn’t a new concept. Companies have been hitting the streets to interact with clients for years. Customer service itself focuses on giving the best personal service to ensure people return. It’s basic psychology; if customers interact with your company, it’ll hold a place in their hearts. They’ll see the faces behind the brand, as it were, and develop that much-needed sense of loyalty.
The good news for your business is that interaction has never been as easy as it is now. Technology means you can interact with your customers when they aren’t even in your store. But, to use it to its full ability, you need to gain some knowledge of your options. This list is a good place to start. But remember, the possibilities are endless!
Again, there’s nothing new about this concept. We’ve all left a forgotten survey or two in the bottom of our bags for longer than we’d admit. But, forget crumpled paper options. Taking your questionnaire online makes it more likely customers will take part. Sending a survey straight to customer’s e-mail addresses will ensure they see it. Provide an incentive, like entry into a prize drawer, to make sure you receive feedback. How better to deliver a product customers want than to get it from the horse’s mouths?
2. Virtual Advertising
Technology has changed the way advertising works in every way. Now, companies attempt to target customer’s needs and tastes through previous online searches, etc. You could take this route if you want, but many individuals consider this a violation. There’s no interaction, and so no building of trust. Companies take matters into their own hands and delve into personal information.
Instead, you could opt for advertising which makes use of technology differently. Putting control back into your customer’s hands is sure to set you apart from the crowd. Not violating privacy is a mark of respect. As such, customers will repay that respect by interacting with your company. Options like the interactive posters found at NFC direct are sure to go down well. Options like these ones can provide customers with any information you desire, but only if they want it!
3. Social Media
Of course, we couldn’t talk about connecting with customers without mentioning social media. This is the best tool available to you, and you need to use it. Twitter is an essential platform to get your head around. This is where most businesses base themselves. If you have an active Twitter account, customers can contact you directly at a time that suits them. Make sure you reply to every serious Tweet you receive. That way, customers will feel like someone is listening to what they want.
And, the interaction doesn’t stop there, either. Posting fun updates throughout the day will also help you. What better way to build the human side of your business? Keep them professional but lighthearted so customers can see it’s not all serious business!