Many websites claim that Internet video is changing the world of content marketing and traffic generation. When a viral clip can send millions of viewers to a website, it is easy to see the power of this new medium. With an effective blend of consumer engagement and ease of use, Internet video is rising in popularity. However, with the relatively new nature of this technology, there are many opinions about the best ways in which to use Internet video. Here are answers to five of the most popular questions about video and website traffic.
Is Creating High-Quality Internet Video Expensive Or Difficult?
With advances in technology, even your smartphone or laptop webcam is likely capable of capturing full motion high-definition video. This has made Internet video much more accessible for use in websites. There are also open source video editing and authoring solutions available for most major operating systems. While it might take a little practice, this means that virtually anyone can release high-quality Internet video at little to no cost.
How Long Should I Make My Videos?
When deciding the best length for your videos, it is best to consider your audience and your video’s content. While video is often more engaging than text or still images, it does still need to be entertaining and concise to be effective. If the customer closes your video before your call to action or contact information, the chances of success are quite low.
Shorter videos are ideal for product overviews, quick advertisements or mobile content. Longer videos are great for in-depth product information, campaign launches or specialized video content. When finding the best Internet video options for your needs, split testing or analytic tracking can provide great insight.
Is It Cost Effective To Host My Own Video Content?
Unless your video goes viral, even a basic shared hosting account will often handle streaming video content with no major complications. For high-definition video or viral videos, cloud hosting can provide the appearance and benefits of self-hosting without affecting the performance of your website.
By utilizing encoding formats intended for Internet use, such as Flash video, you can reduce the overall bandwidth needed to stream the video without a significant impact to quality. In most cases, resolutions between 480p and 720p are more than adequate and will provide compatibility with televisions, computers and mobile devices without the need to host multiple files.
Should I Place My Video On My Site Or Use Video Distribution Sites?
Both options provide benefits for anyone looking to use Internet video. Deciding which method is best for you often depends on your intended results. Sites such as YouTube or MetaCafe offer a great way to gain exposure for your video or brand. Many of these sites offer integrated social media services to help spread your video without having to constantly upload your video across the Internet. By including site information or linking videos to landing pages, you can use these sites to boost traffic as well.
Self-hosted video is often harder to distribute. However, it also is great for increasing conversions, building your brand and engaging potential customers. By using both methods, you can be sure to obtain the most benefits from your Internet video ventures.
Is Using Internet Video As Simple As Placing It On My Site?
Much like images, Internet video needs to be optimised slightly for you to gain the most benefits from search engines and indexing sites. Since these sites often use programs to index sites, they have no way of determining the content of your videos. A popular way of avoiding this problem is to include transcripts or summaries of your videos on each video page. Meta tags can also be used to provide information specifically intended for these sites. You should also include sharing options with any self-hosted video. This makes it easier for viewers to share your content with friends and help boost your traffic benefits.