Let me start by saying that I love digital marketing and online industry. I think it’s the best thing that has happened to business in the last decade or so. It has allowed humble bedroom entrepreneurs to turn their small ideas into multi-billion dollar companies. Traditional advertising and marketing has all-but disappeared in its wake. The likes of TV adverts, radio adverts, and magazine billboards are far less effective than they once were. However, I’m a firm believer that there is still a place for physical marketing in the real world. I believe there’s a powerful way to build your brand offline. So, let’s put away the computers, log off Facebook, and get into the real world. Just for a moment.
1. Business Cards
A good, creative business card is still the best way to present yourself to new people. Remember, networking is one of the most important things you can do for your company. Now, how do you expect each of your new connections to remember you without a business card? It’s a cold, hard essential for any business. The best bit is that you can get really creative. Check out some of these cool ideas, and come up with your own based on your industry.
2. Fridge Magnets
They say that building a brand is all about repetition and recognition. According to statistics, consumers need to see your branding at least seven times before they’re ready to buy from you. It’s simple marketing. Customers need trust and familiarity. What’s more familiar than sitting right on their fridge? Visit http://www.fastprinting.com.au/fridge-magnets.htm, and make custom fridge magnets for your company. Give them out free to potential clients and customers. It’s a small thing that makes a big impact. You can do the same with pens, umbrellas, and USB sticks.
Any good business will host meetings with clients, and pitch their products. Now, imagine you’re on the receiving end of this business pitch. Wouldn’t you want something physical to take away with you afterwards? Wouldn’t you want a brochure that listed the products and services in clear detail with pricing? Sure, you can tell them to go on your website and find out. But, don’t leave it to chance. Put the brochure in their hands, and make sure they walk out with it.
We all tend to associate flyers with junk mail and annoying street sellers. But, that’s because most people distribute flyers poorly. A flyer is actually one of the best ways to secure business, especially in a local area. But, don’t flyer the whole town at random. Standing on the street giving away paper will do no good at all. Instead, target your flyers with laser precision. If you’re starting a healthy eating website, put flyers at the local gym. Hand them out at artisan cafes or at weight-loss meetings. Use flyers in the right areas, and you’ll see big results.
Don’t get me wrong, you need an online presence too. You need social media, online advertising, and SEO. But, just don’t forget about the real world.