The Saturation Point In Social Media

Social Media Saturation Point

There’s no little doubt that Social Media plays a huge role in our daily lives. Many of us have multiple accounts on sites such as Twitter and Facebook to keep in touch with the wider world. Each site offers its own peculiarity to keep us engaged and each can be used in a variety of ways as marketing tools for online and traditional business. Knowing how to keep ahead of the competition is a tricky business in a marketplace that is notoriously difficult to get right.

Oftentimes, social media giants come out of nowhere and can be adopted by tens of thousands practically overnight. So where now for social media and what lessons can be learnt from recent history?

MySpace

MySpace was once the giant of social media. It had tens of millions of users worldwide and was famous for its flexibility in use. Users could upload their favourite songs, videos and pictures to their profiles and each looked strikingly different from the next. Glitter texts and gaudy backgrounds were par for the course on a site that was hugely popular with the young and young-at-heart. It was notoriously expensive to run because of the features that it provided- each profile could take up far more data than any Facebook page ever could. It was bought out by Rupert Murdoch just as its powers were waning and has since becoming something of a dead duck – relying recently on a ‘re-launch’ by Justin Timberlake. The mistake and the USP were one and the same – too many features.

Facebook

Facebook is far and away the most popular social media site right now and has held this crown for the last few years at least. It grew out of the bedroom of the now famous Mark Zuckerberg who wanted a way for his classmates to keep in touch. Seeing the mistakes that MySpace had made, Facebook set tight controls on how much each user could adapt their page. This has led to many format ‘revamps’ which has, at times, had users up in arms – alas there was nothing they could do.

Recently this giant was floated on the stock market at a hugely inflated price but this didn’t put off many investors who jumped at the chance to own a slice of this phenomenon – just as many are doing to get their hands on Android TV’s and other smart gadgets from Visopix.com. The problem now facing Facebook is how far it’s willing to monetise its popularity by way of marketing. Many users are sick of being advertised to via social media but since half the world is on Facebook there seems little option but to stay.

Sue Williams is a freelance technology writer writing articles on everything ranging from her favourite gadget, the Visopix Android TV to the latest and greatest in technological advances, particularly in the area of mobile phones.

Facebook Twitter 

Related Posts

7 Simple Steps Towards Better Online Marketing If you’ve ever tried your hand at in-house marketing before, then you’ll know it’s far from easy. However, it’s pretty common for modern business owne...
How Online Marketing Can Revolutionise Your Small Business It's a well-known fact that small businesses have a tough time in today's economy. In fact, some economists claim that 90% of all small businesses wil...
6 Ways To Destroy Your Business In 24 Hours Before you suggest it, I’m not saying that you should actually destroy your business! Instead, this is a precautionary article. It’s an article that s...
4 Steps To Turning Your Hobby Into A Career Love taking photographs of parents with their newborn babies? Thrive off teaching your children Shakespeare monologues? A total pro at turning a bag o...
A Beginner’s Guide To Event Marketing What do you know about event marketing? It’s a growing trend in the advertising and marketing world that describes a broad range of activities that ca...
4 Low-Cost Local Marketing Ideas For A SME Small and medium-sized businesses can’t afford to try and mix it with the big boys when it comes to marketing. The costs are too high, and they alread...
4 Ways To Boost Your Local Business Marketing Strategies If you don’t think marketing plays an integral role in your business, then you are seriously mistaken. The ability to attract customers and gain conve...
7 Unwritten Rules Of Curating A Productive Work Environment It doesn't matter what type of industry your business is in. What does matter is how productive you are! As you can imagine, an unproductive company w...