So many modern businesses spend such a great deal of their time trying to bring in new customers that they often fail to think enough about the ones that they already have. After all, as great as it is to bring in new customers, without your existing ones your business could never have succeeded in the first place. The issue is that existing customers often end up falling into the background and fading out of sight for a lot of businesses. And you know what they say about something being out of sight… In order to avoid this problem, it’s incredibly important that you keep a close eye on your existing customers, particularly in regards to how they feel about your business. Do they feel positive about it? Do they have problems with it? Here are a few incredibly simple ways that you can find out what your customers really think of you.
1. Be Open to Criticism
One of the most common mistakes that businesses make, especially newer ones, is that they hide their head in the sand and try to avoid engaging with criticism at all. This is often because, when you really get down to it, criticism can be difficult to face. No one likes to be told that they’re doing something wrong and it can be especially hard when you end up hearing negative things about something that you put so much effort into. But criticism can be incredibly valuable. If you read these Peninsula Group complaints, you’ll get an example of how useful criticism can be. By having multiple people offer criticism, your business can keep track of patterns and find issues that really need fixing. It might not always be easy, but it’s always important to provide your customers with somewhere to place their criticisms.
2. Look at How They’re Interacting with Your Business
Of course, the feedback that you get from your customers isn’t always going to be quite so direct. In fact, customers will often fail to offer direct feedback at all, but that doesn’t mean that they aren’t providing it to you in more indirect ways. The biggest way that you can get a sense of your customer’s feedback is through how they’re interacting with your business or other businesses. If your competition is able to pull a lot of your customers away, look at what they’re offering. What is it that is causing your customers to drift away? They might not have told you anything directly, but their purchasing decisions make a very clear statement about what they want and what your business may or may not be providing them with.
Knowing how your customers feel about you might not always seem like the most important thing in the world, but it can often give you a fantastic idea of which direction to move your business in further down the line. By paying close attention to your customers, you can make sure that your business is always on track and you’re not headed for any kind of disaster.