Your Essential Guide To Customer Service During The Christmas Chaos

Your Essential Guide To Customer Service During The Christmas ChaosSource: Flickr

For anyone who sells anything, the Christmas period is a double-edged sword. On the one hand, it’s when you make a healthy percentage of your annual takings. But, on the other hand, there is a necessary amount of chaos that comes with it.

And, with chaos, comes awkward situations; where all your customer service skills will be called into action. Today, I’m looking at how you can keep up your excellent service levels while enduring the Christmas rush. Give it a read – before it’s too late!

1. Preparation

Preparation is everything when it comes to handling the Christmas rush. Make sure you have enough stock, enough staff, and as few distractions as possible. Get up to date with all your paperwork, as there is little chance of you finding the time to do it until the new year.

2. Marketing

Start sending out communications to your customers as early as you can get away with. It’s essential that you keep your business front and centre of the minds of your audience. The Christmas time is renowned for being a period when regular shopping habits go out of the window.

Devise an email campaign, and send out blasts once a week at minimum. Think about sending old customers christmas ecards for business purposes. Just thank them for their support in the year, and maybe include a special promotion inside. Do anything you can to get visitors to your website, or feet through your retail store.

3. Training

Many businesses hire support staff for the Christmas period, as they just won’t cope without the extra pairs of hands. Make sure that you have all your temporary employees up to speed with how you treat customers. Explain to them there will be times when things are difficult – and train them how to deal with it.

It’s vital to vet any customer-facing temp thoroughly, as you won’t have any room for a short fused individual. If one of your staff members explodes at a customer, it’s not going to look good. You could lose an afternoon’s sales – or worse. You can’t afford to take those risks, so hire the right people, and give them the best customer service training.

4. Make it Easy for People to Buy

The Christmas shopping crowds want one thing from their ‘experience’ – to by their gifts, and get out as fast as possible. The more barriers you place between them and their goal, the more likely they will just leave your store and go elsewhere. Make sure you have enough staff on the shop floor to handle inquiries, and also on the cash registers to help people pay and leave as soon as possible.

If you are an online store, make constant checks on your website to see if there are any bottlenecks. If people are leaving their shopping carts without buying, there’s a problem with your checkout system. Fix it – and refine it until it performs better.

And there you have it – several ways of making sure you provide excellent service to your customers over Christmas. It can get rough out there – and I feel for anyone working in retail during the holiday season. But, with a cool head and a clear plan, you will get the rewards you need. See you on the other side!

Related Posts

What To Do When Someone Steals Your Business Idea They say that imitation is the highest form of flattery – but it doesn’t tend to feel this way when it happens to you. You may have spent months or ev...
The Business Potential Of Developing An App So you’ve decided to build your own mobile app. You came up with an innovative idea for an app and are pretty sure that it will be popular, you just a...
4 Great Ideas For The Perfect Team Building Day Mention the words ‘team building’ to your coworkers, and you may not get the positive response you were hoping for. The words conjure up ideas of haza...
The Right Way To Bring Original Products To The Marketplace Lots of manufacturing companies will want to produce and sell original products. That is excellent because it means the firm is being as innovative as...
5 Ways To Better Connect With Your Online Customers Customers are the lifeblood of any business. Without them, you are guaranteed to fail. Therefore, you need to find new ways to connect with your clien...
When You Want To Be Clever In Business, You Outsource Whether you’re just starting out with a brand new company, or you’ve been running your own ship for years, you’re probably always looking for ways to ...
5 Ways To Effectively Sell Your Product Selling is an art. Every single person in the world who sells a product has a knack for it, and there’s a good reason. They know how to recognise and ...
A Guide To Buying A House Purchasing a house is a major ordeal. One purchase a home only once in a lifetime and hopes that the decision does not go wrong. Over and over agai...