Conducting market research and running surveys is a valuable way for businesses to gain an understanding of their market. You might think that you know everything, but in reality, things can change. You can find out what people think of your brand, and find out what areas you need to change. Survey participants can inform you of any tweaks or alterations you should be making to your products, to make them better. It’s invaluable advice.
It’s quite hard to cast a critical eye over your own company, so don’t. Instead, poll your customers to find out the cold, hard truth. They’ll be honest – brutally honest – and will help you understand the truth about your corporation. With so many quick, easy survey options available to you, there’s no excuse to not be doing it!
So, here are three simple ways that surveys can help you and your business succeed.
1. You Can Get a Leg Up on the Competition
Businesses are competitions; there are winners, and losers. The winners will have a full understanding of their consumers and their market, and will do their best to please both. However, it’s hard to understand just what the people are thinking without, well… asking them.
Conducting a survey not only tells you about yourself, but your rivals. If you ask all the right questions, you can find out exactly what other businesses are doing that you aren’t. I’m not saying you should be stealing from other companies either. Rather, you should look at their success and see how you could apply it to your own operation.
2. You Can Get the Information You Need, Faster than Ever Before
Once upon a time, running polls and surveys was so expensive and time-consuming that nobody bothered. But nowadays, modern technology and increased power means that conducting research is a lot more speedy.
For example, a CATI (computer assisted telephone interviewing) provider can be used to gather info quickly. Surveys don’t have to be done in person or via the mail anymore, and business owners should take advantage of newer, modern tech. In 2016, all it takes is to outsource a quick survey spec and you can have accurate results within days. This fast turnaround means you can act on any changes to your business in the short-term, without waiting months and months.
3. You Will Understand Who Exactly is Interested in Your Business
Most surveys and questionnaires will come with an age box, or a gender box. When these results are returned to you, you can compile them to find out who cares about your brand. This can then allow you to tweak your product or marketing campaign to aim it at that demographic.
Understanding your customers – their lives, their problems, their relationships – is key to company growth. You have to appear personable and friendly, and to do that, you need to truly know your target audience. Surveys allow you to find out exactly what it is, extremely quickly.
Struggling with your business? Surveys could be the solution you seek. If not, take a read of our three ways to get your business out of a slump. The answer could be hidden in plain sight!