Small and medium-sized businesses can’t afford to try and mix it with the big boys when it comes to marketing. The costs are too high, and they already have the contacts and infrastructure to blow you out of the water. Instead, you have to find an alternate route that is just as effective and cheap. What is that route, you ask? It is local marketing. Your local community is the lifeblood of your organisation, and you need to put a lot of emphasis on your local customer base. Here are a few ideas that will do just that.
1. Social Media Advertising
Particularly Facebook advertising. Facebook are masters at putting the right advertisement in front of the right audience. They know all the buying and click patterns of their billions of users, which is vital information. With Facebook by your side, you can tailor your strategy to a specific audience. There aren’t too many platforms that you allow you to do this, especially ones that don’t cost you a penny. Facebook may not spring to mind straight away, but it is a very important piece of the puzzle.
2. Local SEO
Search engine optimisation is the process of using keywords and links to boost traffic. But, just like you can with Facebook, you can tailor your SEO features to suit your local audience. All you need to do is figure out the most popular searches in your chosen area. Then, you can incorporate them into your site. As a result, your SEO strategy will have more of an effect on the local community than any other community. Local SEO is probably the best local marketing strategy possible for an SME.
3. Attend or Organise Events
Your local community loves nothing better than a business that gives to the area. It shows that you have humility and that you’re still thinking of them even when you are trying to make it big. Plus, if you’re running the event, it is free. And, everyone loves a freebie. The benefits for you are huge. Not only do you benefit from the goodwill of the attendees, but you also get to plaster your name around the event. And, it isn’t shameful advertising as they accept it and allow it to happen. Also, you can get involved more as you can use it to speak to people and forge relationships.
4. Work with Local Businesses
The thought of working with another business is shocking. After all, you don’t want to work with your competitors. Well, the thing about this is that you’re not working with your rivals. You are working with people that have the same agenda, but that are in a different line of work. By teaming up, you can pool your resources for a greater effect. Think of it as piggybacking off each other’s reputation and standing. But, that is a good thing if this local firm has a lot of sway in the community.
All of the above hardly cost a penny, and some (Facebook) don’t cost any money whatsoever. Better yet, they are effective. Try them and see for yourself.