Designing an e-commerce business website isn’t the same as creating other sites. There are several essential things you need to consider to meet your customers’ expectations. You website’s job is to lead them toward a purchase and make sure that they buy something. That’s a lot of ask from a website, but your site is taking the place of both a physical store and salespeople. There are a number of things that you can’t neglect to include if you want your online store to be successful. Don’t leave out any of these essential elements and you’ll have much more success.
1. Excellent Product Photos and Descriptions
Your website is the one chance you have to show off your products. If you don’t have a physical brick and mortar store, people can’t come and look at things in person. You have to convince them to buy on the basis of your copy and photos. Don’t just use the generic descriptions that you get when you order from suppliers. If you use a web design agency like thomas-design.co.uk, they will have professional copywriters on your team. You’ll have well-written copy that will give the right amount of information and sell your products. Images are important too, so make sure they’re professional and not taken in a dark room with a cluttered background.
2. Easy Purchase Process
Don’t make buying your products too hard. If it takes too long, people are all too happy to give up and go looking somewhere else. Think about both your desktop and mobile sites when you consider the purchase process. Ideally, people should be able to buy something they want in just a couple of clicks. It’s even better if they don’t have to create an account or fill in too many details. Allow them to use already created accounts from other sites so that they can sign in with Facebook, for example. Make payment easier too by providing different options, including quick online payments.
People won’t want to buy from you if they don’t trust your site. If it looks dodgy, they will leave and find a site that seems trustworthy. There are several ways you can make sure your website looks legitimate. Firstly, start with a professional design that’s up to date. You should also get an SSL certificate that shows visitors that your site is safe for them to use. Use secure payment methods to protect both your business and your customers.
4. Great Deals
Everyone loves a bargain, so having regular offers on your site can increase your sales. Think of things that you can do for your customers that will appeal to them. You might offer discounts and special deals to new sign-ups or for loyal customers. You can find some unique ways to run offers too, such as having a flash sale that only lasts a day or even a few hours. You can make it easier to do these things with plugins for some website builders.
There’s much more you can do to increase sales on your site. Start off with the essential elements above and expand from there.