When you run a car dealership, it can be difficult to reach out to new customers. But there are some tricks that will help you generate new business.
1. Improve Your Core Service
Every dealership should have one main focus. It doesn’t matter what this focus is, but you should focus on it and improve it if you want to generate new business for the company. Some dealerships sell certain brands of car such as BMWs and Minis, for example.
Other dealerships focus on particular types of car rather than particular manufacturers. Having a niche means that your brand will be clearly defined and aligned with a certain type of car. This makes things much clearer and easier to understand in the minds of potential customers.
2. Reach Out To Online Browsers
The Internet has to play a big part in how you approach sales for your car dealership. Nowadays, it’s not good enough to rely on the real world sales. There are lots of companies that can help you with dealership marketing. If you have no idea what you were doing, this can be a good option to take.
The services they offer include boosting the amount of traffic to your dealership’s website. More visits to your website will eventually result in increased sales, so you should definitely take advantage of this. You also need to make the most of social media to engage with potential customers.
3. Aim Different Cars At Different People
All cars are different, and all customers are different too. Knowing which cars to pitch to each person that you encounter is a vital skill when you’re selling cars. This is something that can happen online as well as on the forecourt. Once you’ve built up a database of information on customers and potential customers, you’ll have to use that information wisely.
You should try to send out information on family cars to people who are around the age at which you’d expect them to have children. This is something that is even easier in person. Ask the customer a few direct questions about what they need from the car, and then show them the cars that best suit them.
4. Make The Extras Sound More Appealing
All car dealers know the importance of selling extras with the cars they sell. But many dealers find it difficult to sell these extras. You definitely shouldn’t be dishonest or ever try to deceive the consumers in any way. This is a strategy that’s dishonest, and that’s not what you want your company to be about.
The most common type of extra is guaranteed asset protection insurance. This is like an extended version of car insurance; it covers things that an ordinary insurance policy wouldn’t cover. You should emphasise how this could be useful and how it could save the driver money in the future. Then there are paint protection products. If the car is new, and they particularly like the way it looks, try to sell this to them. It will allow them to keep it looking as good as new.
Generating new business is never easy, but it’s important to give it a try, so use these tips.