You might think that when you set up a mechanic company, you’re not going to have that much competition. In today’s overstuffed market, we imagine there will be at least two other mechanics businesses in driving vicinity. That means you’ve got to beat those two other businesses if you want your company to be the go to mechanic for the local population. If you set up in an urban area, there’s probably going to be a lot more than that. That’s why it’s important your mechanic company is firing on all cylinders. You need to make sure that you have a USP that the others don’t. What could that be?
1. More Technology
If you want your business to be better, you should think about investing in new, exciting and useful technology. Do this, and you’ll be able to provide a better service to your customers with a faster response time. An example of this might be bodywork repair. If a car is in a nasty crash, you might get a client who needs a bodywork repair job. That’s great news for you because bodywork repairs often cost a fortune. They can be more expensive than repairing an issue with the engine. The problem is that usually, a bodywork repair takes weeks or even up to a month to repair. That’s because you’ve got to get the new part and then you need to respray it. But what if you had the parts in stock. Then all you would need is the finish. If that’s the case, you just need to make sure you have coating curing equipment. If you’ve got that the car will be ready for your customer in weeks or even days.
2. Partner Up
You might be wondering why you would have the parts for that specific car in stock, and the answer is specialisation. You should try to form a partnership with one of the bigger car manufacturers like Mitsubishi or Volkswagen. If you do this, you can then advertise your business as an official partner and that will instantly gain you more interest. Customers will then know your business is trustworthy and offering everything that they need. As well as this, that company will supply you the parts for their cars, probably at a discounted price.
3. Replacement Service
In every business, you need to think about how you can go the extra mile for customers. In this instance, that means making sure they aren’t left off the road. Instead, you ca offer them a replacement car or a courier service. This will ensure that your customers know you care about them and their needs. Very few mechanics offer this type of service without an additional charge involved.
4. Clever Marketing
Finally, you need to think about investing in marketing that connects with your target customer. In particular, make sure that you use content promotion. Through content, you can sell the consumer an idea and show why they should be using your business. Try to focus on adding content to your site that could go viral. Even if you are catering to a local consumer base, additional attention is never a bad thing.