In today’s climate, there is no denying that online marketing has a huge role to play in the world of business. For many SMEs, though, the localised audience is key. Therefore, offline ventures remain king.
Make no mistake, every modern business can benefit from a quality website and good SEO strategies. Nevertheless, many companies fall into the trap of forgetting their offline ventures completely. However, this simply creates a fantastic opportunity for yours to take advantage.
Here are four fantastic ways to step up your marketing game and gain a far greater level of brand awareness. Once the interest is there, it’s up to you to convert it to sales. We have no doubt that you can do it!
1. Sponsor an Event
As humans, we cannot help ourselves when it comes to making links in life. As a business owner, building positive emotional connections and your company is vital. There’s arguably no better method than sponsoring a local event.
There are several factors to consider. Choose an event that shares a similar audience as your business and the strategy should benefit you hugely. Combine your sponsorship with a stool that offers freebies, and you cannot go far wrong.
If nothing else, this form of marketing is a great way to show the fun side of your brand. This could be crucial to winning new customers.
2. Newspaper Adverts
When leaflets are posted through the door, they often get tossed in the trash without a second’s thought. If they come through the local newspaper, though, there’s a far greater chance that the reader will take note.
Better still, you could place an advert on the page. National papers might not get read from cover to cover, but the local ones often are. This is a fantastic opportunity for you to spread the word of your business.
It’s a guaranteed way of having your advert seen by a large number of people. Moreover, they’ll all fall into your local audience. You could barely ask for much more.
3. Public Adverts
The first glance of an advert is unlikely to lead to a sale. However, familiarity will slowly grow those seeds of curiosity into fully-fledged interest. Therefore, placing adverts in public destinations where people will see them on a regular basis can be very rewarding.
Posters on train carriages and other public transport can work a treat. Meanwhile, billboard spaces can offer you the perfect opportunity to target your audience. This can be particularly useful if the advert is located near your business premises.
So long as the advert design strikes a chord with your demographic, there’s no reason it shouldn’t succeed.
4. Promotional Event
Sometimes, the best way to drum up interest is to host an event at your store or business premises. People’s curiosity will see them enter the shop, and that can quickly lead to sales.
The great thing about this form of advertising is that people are coming to you. Combine the day with a few special offers, such as Buy One Get One Free promotions, and you could easily gain some new customers.
Furthermore, this marketing venture also gives you a chance to push your biggest USP: you. Build positive relationships with your guests, and it will instantly boost your chance of a sale.