It’s never been easier to build an online presence for your business. In just a few simple steps, you can have a website online in less than a day. It’s now a business essential, and will make it much easier to manage your company. Today, I’ll show you how to get your business online. I’ll break it down into bitesize chunks, and cut out the jargon. And don’t worry, you don’t need to know any complicated web code to get started. So, grab a cup of coffee, and let’s get your business online!
1. Web Hosting
Web hosting is probably the trickiest aspect to get your head around. I find the best way to think of it is like renting a plot of land. If you’re going to build a website, you need a small corner of the internet to get started. Web hosting companies rent you that space, and charge a small monthly fee. You can, of course, upgrade to larger and better space. But, your small business will do just fine on a ‘shared hosting’ service. Visit LocalWeb if you’re looking for more information on this.
2. A Domain Name
Next up, you need an address for your website. Ideally, you’re looking for www.my-business.com, or something similar. You can usually buy your web hosting and domain name at the same. However, I advise you buy them separately to avoid any problems down the line. Use a company like GoDaddy or 1-2-3-Reg to check if your desired url is available. This should cost you more than a few dollars for a year’s registration.
3. A Website Platform
With the foundations in place, it’s time to build the website itself. If you’re looking to DIY your website, it’s easier than ever. Using website platforms like WordPress, Wix or Drupal, you can quickly get online. You simply choose a template, and drag and drop your layout until you’re happy. You’ll upload content such as photos, videos, and articles, and the platforms will do the rest.
4. Web Design
The platforms I mentioned previously all have basic web design tools in place. You choose a basic template from a set of designs, and tweak them to your liking. However, it’s often worth commissioning a bespoke design for your website. Hiring a web designer means you get a completely unique layout and design that suits you. An experienced designer will help strengthen your brand, and actively help improve your sales. It’s worth thinking about if you’ve got some cash to spare.
The last piece of the puzzle is a bespoke email address. If you want your business to look professional, it needs a professional contact email. A Gmail or Yahoo email address is no longer enough. As part of your domain name package, you can also purchase an email address. That will look something like: firstname.lastname@example.org.
That’s all there is to it, folks! Now you’ve got a professional online presence, and it’s easier than you thought. Try it yourself, and let me know how you get on.