If your conversion rate is currently low, this is a strong indication that there is something fundamentally wrong with your website. What is turning your customers off? If you are struggling to get to the bottom of this question, read on to discover some of the common web design errors that can sabotage your conversion rate.
1. Information Overkill And Useless Features
Some web designers and businesses seem more interested in showing what they can do, rather than what they should do. They want to incorporate every possible graphic and as much information as they can. If your website is overly reliant on plug-ins, apps, and filters that do not add any value to the user, then this is bound to be turning customers away.
2. You Aren’t Experimenting
One of the easiest ways to achieve conversion rate optimisation is to try two approaches, and then you can compare them against one and other to determine which one is the most successful. This is also known as AB testing, and it is widely used in the web design industry. After all, how do you expect to better yourself if you’re not measuring or testing what you are offering?
3. You Haven’t Given Your Users A Reason To Trust You
This is one of the big ones, and it’s one reason why WordPress web design has become highly popular. WordPress offers a number of add-ons that enable you to display that you are a trustworthy business. For example, you can integrate feedback from an independent review platform, or you can add trust badge symbols to your website. You need to give users a reason to trust you; you can’t simply expect them to.
4. Your Content Is Unoriginal And Repetitive
Your descriptive copy, bullet points, and headlines have a huge impact on your users’ minds. If your content is unoriginal and repetitive, your users won’t trust you. You need to spend some time getting this right, and you need to ensure that you concisely describe what your business has to offer.
5. Leaving Visitors Stuck At Dead Ends
No one wants to be stranded, whether it is at the airport or at a potential vendor’s website! If your customer ends up at a dead end on your website, they are going to look elsewhere. How do you get around this? Well, no page should be a stopping point. This means you should make internal links obvious, ensure there are obvious next steps, and don’t open new windows, as users have no way of going back.
6. There Is No Incentive To Convert Right Now
Users may delay converting if they have too long to think about. And, once they delay, it is likely that they will never end up converting. You can easily deal with this by creating a sense of urgency. You need to make it clear why now is the time to take action, not later. One of the best ways to do this is with limited offers.
If you are making any of the six errors mentioned above, make the changes suggested, and you are bound to experience an improvement in your conversion rate.